4 Management Lessons Gold Teaches the Youth

4 Management Lessons Gold Teaches the Youth

After the success of Toilet ek Prem Katha and Padman, it was indeed expected that Akshay Kumar’s Gold is going to be yet another patriotic movie or at least will spread the message for better society. Gold is based on the true story of India’s first Gold medal win post-independence in 1948 England Olympics. The fact that India won several Gold medals in past Olympics under the British-India name was making players and joint manager of the team Tapan Das (Akshay Kumar) sad from inside. The dream of winning the Gold Medal…

Updates Every Marketer Wants to Know About Facebook F8 2018

Updates Every Marketer Wants to Know About Facebook F8 2018

Facebook F8 2018 was eagerly waited all over the world after data breaching event by Cambridge Analytica and later Marc Zuckerberg’s face-to-face with US Senate members. Not surprisingly, the Keynote speech of Marc Zuckerberg was more focused on safety and security of the users’ data and later, every speaker mainly emphasized on the data security as well. The first day of the F8 Facebook Developer Conference at San Jose, CA witnessed many announcements and new features are rolling out soon on Facebook, Instagram, WhatsApp, and Messenger. Few good features are…

Why a Company Must Have LinkedIn Showcase Page

Why a Company Must Have LinkedIn Showcase Page

LinkedIn is most underrated social media by the businesses in India. While every small and large scale companies have a Facebook page, most of them do not have a page on LinkedIn. The businesses that are using LinkedIn page, do not strategically use it. Along with LinkedIn Company page, a business now must have LinkedIn Showcase Page too. There are many reasons to keep another page along with normal routine company page on LinkedIn. Mainly LinkedIn Showcase page is designed for the events, that too, recurring events. Showcase Pages let you…

No Partner Categories Targeting for Facebook Ad Post Cambridge Analytica Incident

No Partner Categories Targeting for Facebook Ad Post Cambridge Analytica Incident

So something was about to come and it came so early from Facebook! The recent announcement came from Facebook that they are now shutting down the ‘Partner Categories’ to target the ads. It means the advertisers can now not use Partner Categories Targeting in coming next 6 months time period. The feature of targeting audience through partner categories was launched in 2013 when Facebook partnered some major data brokers. Facebook News report said: “Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook…

First Facebook Live Talk Show of India on Digital Marketing Was Pathbreaking in Industry

First Facebook Live Talk Show of India on Digital Marketing Was Pathbreaking in Industry

In last 1-2 years, India has gone crazy for social media and the use of social media has increased at the rocket speed. Not only limited to the normal user of social media but many businesses have learnt the importance of it and they have started using the social media for marketing. The era of Digital Marketing in India begun in the late 90s and early 2000 only when Search Engine Optimization was the only way people were increasing the traffic on the website. Lately, the use of Emails and blog…

Industry-Academia Collaboration is The Urgent Need of The Time

Industry-Academia Collaboration is The Urgent Need of The Time

When I was studying in the college during early 2000, as a student I was not at all aware of my future and my goal in life. I was totally unaware of the demand of the market and what corporate culture will ask from me. I just wanted to pass my graduation and masters degree so that I can become eligible to appear for an interview and hence can proudly tell people that I am doing a job! How easy it was for me to just get out of the…

Why You Need To Rethink About Content For YouTube Earning

Why You Need To Rethink About Content For YouTube Earning

The start of 2018 is not as good for marketers as it was expected. First, the news feed update announced by Facebook and after a couple of days, YouTube sent an email to all the existing affiliate partners of YouTube about their new partner policy. The lacs of people are joining YouTube partnership program throughout the world to earn revenue from advertising through the YouTube Partner Program (YPP). According to YouTube, “more creators than ever are earning a living on YouTube, with the number of channels making over six figures…

Shocking Facebook News Feed Update Every Marketer Must Know

Shocking Facebook News Feed Update Every Marketer Must Know

2018 was brought more expectation from Social Media marketing among the pro and amateur marketers. The highs of organic and paid activities on Facebook achieved its climax when on 11 January 2018 Facebook announced a shocking Facebook news feed update. The algorithm of Facebook is changing very frequently in the last couple of years but 2017 was the year when marketers felt difficult to reach organically with their content. And now 2018 is looking more difficult to get the organic results with this new algorithm change. To summarize the update:…

Google AdWords Offer Single Campaign For Mobile App Download Ad

Google AdWords Offer Single Campaign For Mobile App Download Ad

Google AdWords is working hard on its platform from the last couple of years now. While it has already launched the beta version of Google AdWords which has an attractive user interface and better data analytics, it is also making some changes in the process itself. Google AdWords has 6 types of campaigns and the latest addition was ‘Universal App Campaign’. This campaign is used to increase the download of your mobile app on Apple store and Google Play store. Though this was a very specific objective for the advertisers,…

How To Select Institute For Digital Marketing Course in India

How To Select Institute For Digital Marketing Course in India

A few years back hardly there were people who wanted to learn Digital Marketing or looking to pursue digital marketing course. In last 3 years, the wave of digital marketing has risen and because of the industry demand, many students and professionals are diverting in this most desired field of marketing. While choosing the best digital marketing institute in India, you must keep few things in your mind. Make sure that this is a professional course and everything ends at the point of execution once you learn the course. No…