5 Exceptional Ways To Maintain Relationship With Your Clients

5 Exceptional Ways To Maintain Relationship With Your Clients

While we talk about marketing, content is the king in Digital Marketing, likewise a client is the king in business. Maintaining a relationship with your client will require a bit of tact and finesse. It takes 12 positive services to make up for 1 negative experience. This is how sensitive trust is between a business and its clients. As per the Statistics- 70% of unhappy customers transform into loyal customers if the mistake has been fixed exceeding their expectations. But still, the question is, how to convert those 70% unsatisfied customers…

You Can Not Miss out These Tips Before You Hire An Advertising Agency

You Can Not Miss out These Tips Before You Hire An Advertising Agency

Globalization, increased competition, vulnerability of consumers’ likes & dislikes have provided an impetus to the companies to spread an intensive awareness of their brand.  In such market scenario, Advertising agencies can best serve as a problem-solver for the issues in brand awareness. Advertising agencies can develop an effective campaign strategy for these brands to boost up the image which in turn helps increasing the sale. But at the same time, companies must be careful while choosing ad agency because an under-qualified agency may tear down the image too. So, what…

5 Deadly Reasons A Retailer Should Use E-Commerce

5 Deadly Reasons A Retailer Should Use E-Commerce

Today in an era of E-Commerce taking place at its peak, it has become very essential to remain updated with the ongoing advancement across India precisely. For a retailer/trader to keep himself constantly connected with competitive market changes, needless to say he has to go online! Seeing unprecedented trends in E-commerce since its beginning stage which noticeably took place in 2009 when India’s E-commerce market share was 3.9 billion US dollars. It tremendously went up to 12.6 billion US dollars in 2013 and is expected to have reached 17.5 billion…

3 Reasons You Should Know For The Revival of Gujarati Movie Industry

3 Reasons You Should Know For The Revival of Gujarati Movie Industry

When Mahesh Kanodiya sung “Jaag re maalan jaag”, audience sitting in theater really wanted “maalan” to wake up! Double meaning dialogues of Lt.Ramesh Mehta were super hit among the rural people. But this we are talking about Gujarati film industry of past. While we had only few films to boast of as Gujarati super hit films till 2000 (i.e. ‘Desh re joya dada pardesh joya released in 1998), new era of Gujarati Film Industry began with the release of Urban Gujarati Movies in 2000s (i.e. ‘Chaar’ released in 2011, ‘Kevi Rite jaish’ released…

First Ever Social Media Day Celebration in Surat On 30 June 2016

First Ever Social Media Day Celebration in Surat  On 30 June 2016

No one had ever thought in this western part of the India that even Social Media can be celebrated on any good day. Since 2010, 30th June is celebrated as a Social Media Day worldwide. Initiated by Mashable, this is the 7th year of SM Day celebration worldwide which is the celebration of social media’s impact on global communication. This year, Surat is becoming the one of the important cities in the world to celebrate social media day. South Gujarat’s digital marketing pioneer company iVIPANAN Digital Marketing and Management Services is…

A Young Girl From Valsad Is Taking Yoga To The Next Level

A Young Girl From Valsad Is Taking Yoga To The Next Level

A girl who is a double master degree holder, after completing her MBA in 2012, suddenly  disappeared from her college friend circle and in 2014 she came back again in the circle. But this time she was not just a normal girl who was doing job in some big company, she was a girl bending her body in all the direction exhibiting toughest yoga aasanas! Vibha Bhagat, a girl from the south Gujarat’s developing city Valsad is a buzzing name in the city. She is the leading name in the…

How To Define Success As An Entrepreneur

How To Define Success As An Entrepreneur

The simplest meaning of Success is ‘goal attainment’ that everyone strives for. However, success is multi dimensional term because of the variations in perspective with which each individual defines & measures success. What I consider as Success may not be regarded as success in the eyes of my neighbour simply because of difference in the way we look at success. While success is characterized by some as earning fame & wealth creation, a few belief that staying at number one position in your field is ultimate success. But the most…

How To Write Content On Social Media For Indian Customers

How To Write Content On Social Media For Indian Customers

Writing the content for social media is not as easy as it seems. Sometimes you ended up writing a short essay instead of web content which engages the user with your social media profile or page. Content is the king in Digital Marketing and King has to be the best! Whether its Facebook, Twitter, Instagram or LinkedIn, the written content on such social networking sites drives traffic to your website which ultimately create the sales conversions. Consider the Indian Psychology when you writ on social media: Indian mentality and behaviour of the…

Google Introduces Green Colour “Ad” Label Globally Including India

Google Introduces Green Colour “Ad” Label Globally Including India

In April 2015 Google rolled out green colour “Ad” label in some of the countries next to the ad result link. Now in June 2016, Google has rolled out the same green colour “Ad” label globally, including India. According to the Google spokesperson, they keep experimenting with the green colour ad label from last few months and they wanted to make their result page easy to use. On the basis of positive response from the users, they decided to go with it finally. While the display URL comes in the…

5 Sources of Keywords To Optimize Your Website You Should Know

5 Sources of Keywords To Optimize Your Website You Should Know

  Struggling with the ranking of your website on Google and Bing? Have you ever focused on the use of keywords while writing content for your website? You might have heard about “meta keywords” so many times but this word can mislead you. When you think for the keywords, you must think keywords used across the website and hence it is very important to create the list of different keywords just before your start writing content for your website. Here are 5 sources of keywords for your reference: 1) Google Suggestion:…