Reach Out To Your Target Customers With Facebook Messenger Ads

Reach Out To Your Target Customers With Facebook Messenger Ads

The way Facebook messenger has evolved as a primary messenger app for many users globally, it was always on the card that Facebook might come out with ads in messenger app. Making the assumptions correct, today Facebook has announced the ad campaign in Facebook Messenger. While Facebook messenger helps you connecting with your audience to build the business, now you can create a Facebook News Feed ad that opens a Messenger conversation between your business and your prospective customer. Isn’t this sound interesting? (BTW, still many people are using boost post…

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

In November 2016, Facebook made some important changes in metric names to provide more clarity to the advertisers. Indeed, it helped many new Facebook advertisers who were previously finding it difficult to analyse the Facebook ads results. Now in March 2017, Facebook has made some more changes in metric names in ads reporting which are intended to more clearly describe the metrics and the data that Facebook measures. Though the new Facebook ads names will start to be displayed from 14 April 2017, till then they will continue with the…