Facebook F8 2019 – What A Social Media Marketers Should Know

Facebook F8 2019 – What A Social Media Marketers Should Know

Facebook F8 Developers Conference 2018 was all about covering the Cambridge Analytica episode. The F8 2019 was again more focused on security and privacy. It looked like all of a sudden, Facebook has started taking its users in confidence by speaking more about data security and privacy. Though, last year there were many declarations that brought a smile on the face of the marketers, this year the focus was more on privacy and new User Interface. Still, Social Media Marketers can find a few things from this F8 to make…

9 Golden Rules to Follow on Social Media to Find Dream Job

9 Golden Rules to Follow on Social Media to Find Dream Job

Since the internet has penetrated in the Indian market, the organizations of different size and scale have made it one of the most important resource to find the eligible candidates for the jobs. The job seekers cannot stick to the old pattern to find the job of their interest. Social Media has changed the way recruiters are finding suitable candidates and in the last decade or so, they are doing it successfully. There are some rules to follow on social media to find a dream job. In early 2000s, portals…

Digital Marketing Day Surat 18 Received a Great Response from Audience

Digital Marketing Day Surat 18 Received a Great Response from Audience

And it was a Digital Marketing Extravaganza on 16th December 2018, Sunday at Surat! The first of its kind of event was organized by Digital Marketing pioneer in South Gujarat – iVIPANAN Digital Marketing Services. The event was mentored by Digital Marketing trainer and consultant Bhautik Sheth and it was led by the team leader of iVIPANAN Isha Raval. Digital Marketing Day Surat 18 was shaped up in just 12 days time period when the experts of Facebook group “Digital Marketing Question & Answer” across the country decided to celebrate…

First Ever Digital Marketing Day Celebration in Surat on 16 December 18

First Ever Digital Marketing Day Celebration in Surat on 16 December 18

Surat is known as the city of hope and prosperity just after Mumbai. City of diamonds and textile is getting exposure to the upcoming technology as well lately. The global Social Media Day celebration was first celebrated in this city in 2016 and since then, from last 3 years, on every 30 June, Social Media Day is celebrated in Surat. The objective of celebrating this day is to sensitize citizens of this city to grow strongly and globally with the power of social media. iVIPANAN Digital Marketing service is organizing…

Why Event Like Digital Marketing Summit is the Need of the Time in India

Why Event Like Digital Marketing Summit is the Need of the Time in India

24th August 2018 was a special day for Chennai. It was a day when the city has witnessed few good people coming together on the single platform to discuss the present scenario of Digital Marketing, future of the industry and transformation process of the businesses. Media Bytes and Xavier Institute of Management and Entrepreneurship (XIME), Chennai together organized the ‘Digital Marketing Leadership Summit 2018″ at XIME campus. Though it was not the first time this kind of event was happening in India and no one could guess why the event…

4 Management Lessons Gold Teaches the Youth

4 Management Lessons Gold Teaches the Youth

After the success of Toilet ek Prem Katha and Padman, it was indeed expected that Akshay Kumar’s Gold is going to be yet another patriotic movie or at least will spread the message for better society. Gold is based on the true story of India’s first Gold medal win post-independence in 1948 England Olympics. The fact that India won several Gold medals in past Olympics under the British-India name was making players and joint manager of the team Tapan Das (Akshay Kumar) sad from inside. The dream of winning the Gold Medal…

Updates Every Marketer Wants to Know About Facebook F8 2018

Updates Every Marketer Wants to Know About Facebook F8 2018

Facebook F8 2018 was eagerly waited all over the world after data breaching event by Cambridge Analytica and later Marc Zuckerberg’s face-to-face with US Senate members. Not surprisingly, the Keynote speech of Marc Zuckerberg was more focused on safety and security of the users’ data and later, every speaker mainly emphasized on the data security as well. The first day of the F8 Facebook Developer Conference at San Jose, CA witnessed many announcements and new features are rolling out soon on Facebook, Instagram, WhatsApp, and Messenger. Few good features are…

Why a Company Must Have LinkedIn Showcase Page

Why a Company Must Have LinkedIn Showcase Page

LinkedIn is most underrated social media by the businesses in India. While every small and large scale companies have a Facebook page, most of them do not have a page on LinkedIn. The businesses that are using LinkedIn page, do not strategically use it. Along with LinkedIn Company page, a business now must have LinkedIn Showcase Page too. There are many reasons to keep another page along with normal routine company page on LinkedIn. Mainly LinkedIn Showcase page is designed for the events, that too, recurring events. Showcase Pages let you…

No Partner Categories Targeting for Facebook Ad Post Cambridge Analytica Incident

No Partner Categories Targeting for Facebook Ad Post Cambridge Analytica Incident

So something was about to come and it came so early from Facebook! The recent announcement came from Facebook that they are now shutting down the ‘Partner Categories’ to target the ads. It means the advertisers can now not use Partner Categories Targeting in coming next 6 months time period. The feature of targeting audience through partner categories was launched in 2013 when Facebook partnered some major data brokers. Facebook News report said: “Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook…

First Facebook Live Talk Show of India on Digital Marketing Was Pathbreaking in Industry

First Facebook Live Talk Show of India on Digital Marketing Was Pathbreaking in Industry

In last 1-2 years, India has gone crazy for social media and the use of social media has increased at the rocket speed. Not only limited to the normal user of social media but many businesses have learnt the importance of it and they have started using the social media for marketing. The era of Digital Marketing in India begun in the late 90s and early 2000 only when Search Engine Optimization was the only way people were increasing the traffic on the website. Lately, the use of Emails and blog…