Marketing through digital channels is growing tremendously with the emergence of newer concepts and technologies. Particularly, the last 15 years have brought on a paradigm shift in the marketplace. The new digital era has drastically changed the way customers decide over their purchasing needs and subsequently, new strategies have come forth. Indian internet population is almost 210 million and India is third largest internet population after China and USA, projected to be the second largest after China in a year or two. One can not ignore the need of Digital Marketing for financial institution!
With so much emphasized by the current Indian Government and strong backup plans for Digital India initiative, it is expected that IT giants and especially social media giants are looking forward to making India their hub. The days are not far when each and every small and medium scale company would have their website and they will be using digital marketing as the most affordable tool to communicate with their customers and to promote their services and products. Finance sector would not be the exception and they are also expected to grab this opportunity. What requires is a strategic plan for getting a maximum outcome from digital marketing. Investors are getting smartphones and internet friendly; hence to increase the reach to them is no big deal. Use of tools like Search Engine Optimization, Social Media Marketing, Content Marketing, Paid advertisements are becoming game changers in the financial sector. Reaching out to your investors in the most cost-effective manner is the biggest challenge henceforth.
Talking about different tools of Digital Marketing, as a company you must get your tightest hold on at least any one tool out of: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing (Email, Blogging, White Paper and Case Study). SEO helps businesses bringing their website on the top pages in search engine sites like Google and Bing. Writing some keywords, if you are able to bring the website
on the top pages, it helps searchers to visit your website and hence there are more chances of searcher becoming a customer. SEM stands for paid advertisement of Google and Bing search engines. Out of several types, the most common and popular type of paid marketing is Pay-per-click (PPC). By allotting a reasonable budget on paid campaigns on search engines, you can easily define your segments and target them with the different ads on Search engines and their partner websites. SMM includes various Social Networking Sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram which is used extensively for customer engagement, new lead generation and increases website traffic which eventually helps generate the business. Content marketing is the very specific tool which requires good command over English language and understanding of creative writing.
While many financial institutions are using almost all the tools to impress the investors on the internet by following the sales funnel concept, they need to understand that nothing happens overnight and a good strategic approach towards generating leads out of nowhere and then converting those leads into money paying customers will make their efforts valuable. Artham solutions in Surat – which is one of the topmost and very renowned wealth management company of South Gujarat believes in this theory and they are nurturing their marketing efforts very smartly using different tools of digital marketing. Gradually, the company has started engaging people on social media as well. One must understand that in coming years, every new investor of millennial, will take the route of the internet to find out any solution. The investment will also one of the issues those millennial customers will face and the investment companies must come in front of their eyes on mobile, laptop or tablet. Marketing is a process and we have to spend in the marketing activities till our business will exist. The marketing budget we decide for the traditional tools must be reviewed and a portion of overall marketing budget must be allocated for digital marketing. A strategic and long-term strategy will always pay you back!
The investment will also one of the issues those millennial customers will face and the investment companies must come in front of their eyes on mobile, laptop or tablet. Marketing is a process and we have to spend in the marketing activities till our business will exist. The marketing budget we decide for the traditional tools must be reviewed and a portion of overall marketing budget must be allocated for digital marketing. A strategic and long-term strategy will always pay you back!