Digital Marketing Is The Next Big Thing For Every Financial Institution

Digital Marketing Is The Next Big Thing For Every Financial Institution

Marketing through digital channels is growing tremendously with the emergence of newer concepts and technologies. Particularly, the last 15 years have brought on a paradigm shift in the marketplace. The new digital era has drastically changed the way customers decide over their purchasing needs and subsequently, new strategies have come forth. Indian internet population is almost 210 million and India is third largest internet population after China and USA, projected to be the second largest after China in a year or two. One can not ignore the need of Digital Marketing for financial institution! With…

McDonald’s and Burger King Famous Rivalry is Now in Surat

McDonald’s and Burger King Famous Rivalry is Now in Surat

Surat is the city known for love for food by Surtis. In last decade, the taste buds of  Surtis has changed and now more multi national food chains are opening their outlets in this city of Gujarat. While Dunkin’ Donuts entered the Surat market on 7 November 2015, people accepted this global chain of donuts and fast food wholeheartedly. This year, Burger King started its outlet in one of the malls in the city and it reminded me the famous old rivalry of two burger giants of the world. But…

Real Time Marketing is Ruling The Advertisement Industry

Real Time Marketing is Ruling The Advertisement Industry

Over the years, marketing has changed just the way people have changed their perception towards products and brands. When it comes to advertising, most of the marketers focus heavily on content and presentation but hardly you will remember the ‘timing of the advertisement’. There are few instances where marketers have utilized the opportunity with the great timely-content. Let’s see some of those ‘perfect timing’ real time marketing in the recent times. 1. Oreo, Tide and Calvin Klein: In 2013 during the Super Bowl black out, when it was power failure…

Donate Life Surat Walkathon’16 – First Ever Walk For Saving Lives Through Organ Donation

Donate Life Surat Walkathon’16 – First Ever Walk For Saving Lives Through Organ Donation

Every year as many as 5 lakh organ failure patients die due to non-availability of organs in India. Organ donation after brain death can save up to 9 lives. Aren’t these facts enough to motivate one for supporting Organ Donation at various mediums & platforms? One such platform has been initiated in the form of  DONATE LIFE SURAT WALKATHON’16 by the Surat based NGO, Donate Life on 27 November 2016, Sunday. Donate Life, which works devotedly for the cause of spreading awareness of cadaver organ donation (without any commercial motive), is partnering with Common Wealth…

Je Pan Kahish E Sachuj Kahish Has Brought New Era In Gujarati Movie Industry

Je Pan Kahish E Sachuj Kahish Has Brought New Era In Gujarati Movie Industry

Just before a decade, Gujarati movies were synonym of village and dhotiya-kediya. When you watch the Gujarati movie today, your perceptions must be different. The way this industry has evolved, you can see the essence of urbanization fulfilling the need of youth. The industry became stagnant due to same genre movies which made people think in the same direction – “Does Gujarati cinema only understand comedy genre?” Well, not really after you watch the trailer of Naitik Raval directed movie Je Pan Kahish E Sachuj Kahish! When Naitik directed “Chaar” in 2011, he…

DigiGuru Who Inspires Through Innovative Teaching & Motivating Mentorship

DigiGuru Who Inspires Through Innovative Teaching & Motivating Mentorship

‘To be a good teacher, you have to be a great student’, these are the words to be pondered upon today; which is celebrated as Teachers’ Day to honour the invaluable contribution made by the Teachers & Trainers to shape the future of millions. Well, the catchy quote mentioned at the start is aptly written by the person, who has carved a niche in the area of Digital Marketing in Surat, who launched the first of its kind training & consultancy in Digital Marketing in Surat. You wouldn’t find it…

A Man Who Is On A Mission To Save Lives By Cadaver Organ Donation

A Man Who Is On A Mission To Save Lives By Cadaver Organ Donation

What is cadaver organ donation? Well, for many it is still an alien word but not for most of the Surtis. Almost a decade ago, an entrepreneur from Surat and an active member of various reputed industry associations operating in South Gujarat, envisioned to carry out noticeable work in the field of organ donation. Though it looked impossible at first instance, he brought it into reality by his leadership, conviction and perseverance. Nilesh Mandlewala, renowned social worker and recipient of several awards for his noteworthy contribution in various social services…

Gujarat CM Visiting Surat To Encourage People For Cadaver Organ Donation

Gujarat CM Visiting Surat To Encourage People For Cadaver Organ Donation

What is the importance of organ donation? Well, in India, about 1 in 10 people suffer from kidney failure and every year millions die prematurely of complications related to kidney disease. A person can lose up to 90% of their kidney function before experiencing any symptoms. Only about 4000 Kidney transplants take place per year. Out of that, only 1% are cadaveric kidney transplant. The need of the time is to increase the awareness for cadaver organ donation. Earlier in June 2016, Gujarat government announced the support for organ donation…

Two Young Builders Are Changing The Face Of Navsari

Two Young Builders Are Changing The Face Of Navsari

Five years ago, Jiral Patel with Banti Shthna saw a dream while starting their venture Prabhakunj Developers; a dream of beautiful Navsari. In a tête-à-tête with Deepali Panchal from Soconse, Jiral shares the journey so far, their current and future projects and advice to the young entrepreneurs. Soconse: How did you start your journey? Jiral: We started on this journey back in the year 2011 in a partnership. Initially, we studied the market. We understood the requirements of people. Thereafter we launched our first project under the name of Prabhkunj…

6th Digital Marketing Up-gradation Session Held by Soconse Community

6th Digital Marketing Up-gradation Session Held by Soconse Community

It was straight 6th month to upgrade the knowledge of iVIPANAN’s current and past trainees to lead the market with their knowledge. Soconse was started with the concept of upgrading the trainees of iVIPANAN Digital Marketing and Management Services based in Surat, Gujarat. In the past 5 up-gradation sessions, mentor Bhautik Sheth had updated on search engine and social media fronts. This time, again, it was the time to upgrade on social media and search engine. Held on 16 July 2016, the session covered following topics: Facebook’s recent change in…