How To Select Institute For Digital Marketing Course in India

How To Select Institute For Digital Marketing Course in India

A few years back hardly there were people who wanted to learn Digital Marketing or looking to pursue digital marketing course. In last 3 years, the wave of digital marketing has risen and because of the industry demand, many students and professionals are diverting in this most desired field of marketing. While choosing the best digital marketing institute in India, you must keep few things in your mind. Make sure that this is a professional course and everything ends at the point of execution once you learn the course. No…

The Changing Scenario of Social Connection in Politics

The Changing Scenario of Social Connection in Politics

While the recent news suggests that this year the marketing material vendors of various political parties are struggling to get the good business even though there is less than one month to go for the 14th Gujarat Legislative Assembly polls, how the top leaders are able to connect with people and do the markting of their parties is a point to notice. There are top MLAs of Bhartiya Janta Party (BJP) and ministers of Gujarat Government who are using social media as a benchmark for the social connection in politics….

What Social Media Marketers of BJP and Congress Need To Know

What Social Media Marketers of BJP and Congress Need To Know

The 14th Gujarat Legislative Assembly is scheduled to be held on 9th December and already the social media war between two major parties BJP and Congress are on the climax. While every social media content from both the parties is emphasizing on success and failures of last 5 years, there are some algorithmic aspects which can hamper the results of the paid ads. While the number of users in Gujarat is more on Facebook, the parties are not leaving any stone untouched on Facebook to woo the voters. Social Media…

Burger Emoji Discussion Has Begun The War Between Burger Giants in India

Burger Emoji Discussion Has Begun The War Between Burger Giants in India

Did you ever think that even the emoji available in your mobile phones can become the reason of war between giant companies of the world? Even the companies who were busy in managing their routine branding and operational activities had to turn their faces after one innocent tweet thrown by Thomas Baekdal! The Burger Emoji War has now taken many turns and twists which is interesting to see where will it go! On 28 October 2017, Thomas Baekdal (Author, Professional Writer, Magazine Publisher, and Media Analyst) tweeted about the difference…

Digital Marketing Is The Next Big Thing For Every Financial Institution

Digital Marketing Is The Next Big Thing For Every Financial Institution

Marketing through digital channels is growing tremendously with the emergence of newer concepts and technologies. Particularly, the last 15 years have brought on a paradigm shift in the marketplace. The new digital era has drastically changed the way customers decide over their purchasing needs and subsequently, new strategies have come forth. Indian internet population is almost 210 million and India is third largest internet population after China and USA, projected to be the second largest after China in a year or two. One can not ignore the need of Digital Marketing for financial institution! With…

6 Google Tools Every Marketer Must Use For Digital Marketing

6 Google Tools Every Marketer Must Use For Digital Marketing

Google is one of the most familiar names for every netizen but still, while we are talking about marketing, many marketers are not using Google for marketing for the benefit of the business. Google is not only a search engine that helps you to bring your website on the top of the result page but basically, it works best if paired with some of the search engine friendly Google products. You, as a marketer must use at least these 6 Google tools for marketing. 1. Google Trends: I prefer this tool…

Everything You Need To Know About Featured Snippet in Search Result

Everything You Need To Know About Featured Snippet in Search Result

What is your SEO objective? Most marketers see the SEO activity to bring the website on the top of the Search Engine Result Page. The optimized result for SEOed website is the first position on first SERP. Well, not exactly! The optimum result in the search engine is the 0th position or featured snippet or ‘position 0’. What is Featured Snippet of Position ‘0’ in Search Engine? When the user writes a query in Google’s search box, Google might show the special result in a block on the top of the…

Surat Will Witness Global Social Media Day Celebration

Surat Will Witness Global Social Media Day Celebration

Surat is the fastest growing city in India and now people have started understanding the meaning of Digital Marketing and the use of social media for marketing as well. Last year, on 30 June, Surat witnessed the very first Social Media Day Surat celebration which was organized by iVIPANAN Digital Marketing and Management Services – pioneer of digital marketing in Surat. Many people participated in that event and the thirst to know more about social media marketing increased thereafter. Now, as youngsters and professionals are understanding the actual use of…

Why Data Analytics is Important in Marketing Success

Why Data Analytics is Important in Marketing Success

As a Marketer, Do you often ponder upon the much-debated topic of the Importance of Data Analytics in Marketing? Well, then just wait for a second and look around. Try looking at any (or every) person around you. If alone, think about the people you meet every now and then. Thinking about them? Kudos, you are halfway there! Now quickly answer this question. Every person who crossed your mind right now, do you know what the person thinks, wants, needs? For some, you may claim you do. But do you…

Facebook F8 Brings Camera Effects and Virtual Spaces | SOCONSE

Facebook F8 Brings Camera Effects and Virtual Spaces | SOCONSE

In 2014, when Mark Zuckerberg bought virtual reality company Oculus in whopping 2 billion dollars, everybody was thinking what the hell Facebook will do with the virtual reality company? In last year’s Facebook F8 meet, Facebook has shown the path for next 10 years and virtual reality was one of the major points they highlighted. This year on 18-19 April 2017, Facebook has announced the launch of Facebook Spaces. This is one of the most significant integrations of social virtual reality into its core product. Social VR is going to…