Why Event Like Digital Marketing Summit is the Need of the Time in India

Why Event Like Digital Marketing Summit is the Need of the Time in India

24th August 2018 was a special day for Chennai. It was a day when the city has witnessed few good people coming together on the single platform to discuss the present scenario of Digital Marketing, future of the industry and transformation process of the businesses. Media Bytes and Xavier Institute of Management and Entrepreneurship (XIME), Chennai together organized the ‘Digital Marketing Leadership Summit 2018″ at XIME campus. Though it was not the first time this kind of event was happening in India and no one could guess why the event…

4 Management Lessons Gold Teaches the Youth

4 Management Lessons Gold Teaches the Youth

After the success of Toilet ek Prem Katha and Padman, it was indeed expected that Akshay Kumar’s Gold is going to be yet another patriotic movie or at least will spread the message for better society. Gold is based on the true story of India’s first Gold medal win post-independence in 1948 England Olympics. The fact that India won several Gold medals in past Olympics under the British-India name was making players and joint manager of the team Tapan Das (Akshay Kumar) sad from inside. The dream of winning the Gold Medal…

Industry-Academia Collaboration is The Urgent Need of The Time

Industry-Academia Collaboration is The Urgent Need of The Time

When I was studying in the college during early 2000, as a student I was not at all aware of my future and my goal in life. I was totally unaware of the demand of the market and what corporate culture will ask from me. I just wanted to pass my graduation and masters degree so that I can become eligible to appear for an interview and hence can proudly tell people that I am doing a job! How easy it was for me to just get out of the…

Why Data Analytics is Important in Marketing Success

Why Data Analytics is Important in Marketing Success

As a Marketer, Do you often ponder upon the much-debated topic of the Importance of Data Analytics in Marketing? Well, then just wait for a second and look around. Try looking at any (or every) person around you. If alone, think about the people you meet every now and then. Thinking about them? Kudos, you are halfway there! Now quickly answer this question. Every person who crossed your mind right now, do you know what the person thinks, wants, needs? For some, you may claim you do. But do you…

Monumental Road Show of Narendra Modiji in Surat Has Overpowered His Counterparts

Monumental Road Show of Narendra Modiji in Surat Has Overpowered His Counterparts

I was 4 years old when Surat was caught up in the plague in 1994. People started migrating to different places and no one knew till when Surat will come back in the original decorum. The evergreen people of Surat did it in no time with the help of Surat Municipal Corporation then. Even no one was prepared for back to back floods in one decade. Surat agonised with disastrous natural calamity in 2006 when I saw many people suffered due to flood water. They literally lost their valuable belongings…

4 Management Lessons Every Professional Must Learn From Lord Krishna

4 Management Lessons Every Professional Must Learn From Lord Krishna

What is management? Well, the question has been answered hundreds and thousands of time by many ‘management gurus’ all over the world but still the businesses are struggling to put this word in the right context. When we are still struggling to understand the meaning of this word, we can learn the real management from the one who has created the entire human race, this universe – Shree Kirshna! Let me make it simple. Try to visualize Lord Krishna as an ideal manager and the first imagination that comes to…

The Difference Between Sales Promotion And Advertising Every Business Should Know

The Difference Between Sales Promotion And Advertising Every Business Should Know

Are you a coffee lover? You must be wondering how this article is related to a coffee?  Well. this article does have an aromatic coffee connection!(I am a coffee lover…And I hope you are too!) If you are a coffee lover then there must be a coffee brand you buy every time you go in a store. What if you see a new brand of coffee in the market? Will you buy it? Like others. you may or may not buy. Let’s check some scenes. Scene 1– If you have seen a brand…

Maharukh Chichgar – A Parsi Woman Taking On The World

Maharukh Chichgar – A Parsi Woman Taking On The World

During 8th to 10th century, when Parsi community migrated from Greater Iran to Gujarat, nobody imagined how beautifully this community will adopt the land of India and the people of this region. Today, on the occasion of Parsi New Year, Pateti, we tried to know what Parsi youth is thinking and how are they looking forward for their career. We ask the renown Parsi personality of Surat who is a leading theater artist as well as educationist – Maharukh Chichgar. Here is a brief tête-à-tête of Maharukh with Isha Raval. Soconse:…

Nirav Mandlewala Is Redefining The Meaning Of Indian Youth

Nirav Mandlewala Is Redefining The Meaning Of Indian Youth

As a teenager, he was first introduced to the public life by his well wishers. Since than, he has never stopped. At the age of 25, a youngster from Surat is not like any other next door young man. Nirav Mandlewala is very clear for his goals and he knows how to achieve his goals. He is  a Social Entrepreneur with vision of making change in the society with unique idea and creating thinking. On the occasion of International Youth Day, we found a reason to ask about his vision, his goals and…

5 Tips For Effective Correspondence With The Government

5 Tips For Effective Correspondence With The Government

‘Government Agencies & other Regulatory bodies’ is one of the most significant elements of the Business Ecosystem because every business has to correspond with the Government Officials for various purposes through different mediums like email, letter, memorandum etc. While the medium and purpose change from case to case; some of the established ways (also termed as ‘protocols’ in some instances) should be considered for effectively corresponding with (various authoritative levels at) the Government so as to achieve the desired goal. Harmonizing helps!- Alignment of your business goals with those of…