Why Data Analytics is Important in Marketing Success

Why Data Analytics is Important in Marketing Success

As a Marketer, Do you often ponder upon the much-debated topic of the Importance of Data Analytics in Marketing? Well, then just wait for a second and look around. Try looking at any (or every) person around you. If alone, think about the people you meet every now and then. Thinking about them? Kudos, you are halfway there! Now quickly answer this question. Every person who crossed your mind right now, do you know what the person thinks, wants, needs? For some, you may claim you do. But do you…

Monumental Road Show of Narendra Modiji in Surat Has Overpowered His Counterparts

Monumental Road Show of Narendra Modiji in Surat Has Overpowered His Counterparts

I was 4 years old when Surat was caught up in the plague in 1994. People started migrating to different places and no one knew till when Surat will come back in the original decorum. The evergreen people of Surat did it in no time with the help of Surat Municipal Corporation then. Even no one was prepared for back to back floods in one decade. Surat agonised with disastrous natural calamity in 2006 when I saw many people suffered due to flood water. They literally lost their valuable belongings…

4 Management Lessons Every Professional Must Learn From Lord Krishna

4 Management Lessons Every Professional Must Learn From Lord Krishna

What is management? Well, the question has been answered hundreds and thousands of time by many ‘management gurus’ all over the world but still the businesses are struggling to put this word in the right context. When we are still struggling to understand the meaning of this word, we can learn the real management from the one who has created the entire human race, this universe – Shree Kirshna! Let me make it simple. Try to visualize Lord Krishna as an ideal manager and the first imagination that comes to…

The Difference Between Sales Promotion And Advertising Every Business Should Know

The Difference Between Sales Promotion And Advertising Every Business Should Know

Are you a coffee lover? You must be wondering how this article is related to a coffee?  Well. this article does have an aromatic coffee connection!(I am a coffee lover…And I hope you are too!) If you are a coffee lover then there must be a coffee brand you buy every time you go in a store. What if you see a new brand of coffee in the market? Will you buy it? Like others. you may or may not buy. Let’s check some scenes. Scene 1– If you have seen a brand…

Maharukh Chichgar – A Parsi Woman Taking On The World

Maharukh Chichgar – A Parsi Woman Taking On The World

During 8th to 10th century, when Parsi community migrated from Greater Iran to Gujarat, nobody imagined how beautifully this community will adopt the land of India and the people of this region. Today, on the occasion of Parsi New Year, Pateti, we tried to know what Parsi youth is thinking and how are they looking forward for their career. We ask the renown Parsi personality of Surat who is a leading theater artist as well as educationist – Maharukh Chichgar. Here is a brief tête-à-tête of Maharukh with Isha Raval. Soconse:…

Nirav Mandlewala Is Redefining The Meaning Of Indian Youth

Nirav Mandlewala Is Redefining The Meaning Of Indian Youth

As a teenager, he was first introduced to the public life by his well wishers. Since than, he has never stopped. At the age of 25, a youngster from Surat is not like any other next door young man. Nirav Mandlewala is very clear for his goals and he knows how to achieve his goals. He is  a Social Entrepreneur with vision of making change in the society with unique idea and creating thinking. On the occasion of International Youth Day, we found a reason to ask about his vision, his goals and…

5 Tips For Effective Correspondence With The Government

5 Tips For Effective Correspondence With The Government

‘Government Agencies & other Regulatory bodies’ is one of the most significant elements of the Business Ecosystem because every business has to correspond with the Government Officials for various purposes through different mediums like email, letter, memorandum etc. While the medium and purpose change from case to case; some of the established ways (also termed as ‘protocols’ in some instances) should be considered for effectively corresponding with (various authoritative levels at) the Government so as to achieve the desired goal. Harmonizing helps!- Alignment of your business goals with those of…

How To Define Success As An Entrepreneur

How To Define Success As An Entrepreneur

The simplest meaning of Success is ‘goal attainment’ that everyone strives for. However, success is multi dimensional term because of the variations in perspective with which each individual defines & measures success. What I consider as Success may not be regarded as success in the eyes of my neighbour simply because of difference in the way we look at success. While success is characterized by some as earning fame & wealth creation, a few belief that staying at number one position in your field is ultimate success. But the most…