6 Google Tools Every Marketer Must Use For Digital Marketing

6 Google Tools Every Marketer Must Use For Digital Marketing

Google is one of the most familiar names for every netizen but still, while we are talking about marketing, many marketers are not using Google for marketing for the benefit of the business. Google is not only a search engine that helps you to bring your website on the top of the result page but basically, it works best if paired with some of the search engine friendly Google products. You, as a marketer must use at least these 6 Google tools for marketing. 1. Google Trends: I prefer this tool…

Everything You Need To Know About Featured Snippet in Search Result

Everything You Need To Know About Featured Snippet in Search Result

What is your SEO objective? Most marketers see the SEO activity to bring the website on the top of the Search Engine Result Page. The optimized result for SEOed website is the first position on first SERP. Well, not exactly! The optimum result in the search engine is the 0th position or featured snippet or ‘position 0’. What is Featured Snippet of Position ‘0’ in Search Engine? When the user writes a query in Google’s search box, Google might show the special result in a block on the top of the…

3 Methods Of Google Rich Answers You Should Know How To Use

3 Methods Of Google Rich Answers You Should Know How To Use

Search Engine Optimization is known to be the first step towards Digital Marketing activity. Marketers aim to bring their website on the first position of Google’s SERP. That’s fair enough, isn’t it? But what if I tell you that there is something higher than first SERP position? Well, you might laugh on it (obviously you will not think for 0th position in SERP). But wait, this is possible! You can use Google’s feature called ‘Rich Answers’. What is Rich Answer in Google? Many times you must have observed that while…

No More Flash Ads Allowed In Google AdWords

No More Flash Ads Allowed In Google AdWords

Flash ad was one of the most use ad format in Google Adwords. But now you can no more use flash file in ads. “From June 30, 2016, you’ll no longer be able to upload display ads built in Flash. And, starting in January 2017, AdWords will stop running display ads in the Flash format.” said in the Google Adwords update. Those who are already running the flash ads in their ongoing adwords campaign, they can switch to HTML5 ads in 2 ways: Create HTML5 ads with Google tools (available in English…

Google Introduces Green Colour “Ad” Label Globally Including India

Google Introduces Green Colour “Ad” Label Globally Including India

In April 2015 Google rolled out green colour “Ad” label in some of the countries next to the ad result link. Now in June 2016, Google has rolled out the same green colour “Ad” label globally, including India. According to the Google spokesperson, they keep experimenting with the green colour ad label from last few months and they wanted to make their result page easy to use. On the basis of positive response from the users, they decided to go with it finally. While the display URL comes in the…

5 Sources of Keywords To Optimize Your Website You Should Know

5 Sources of Keywords To Optimize Your Website You Should Know

  Struggling with the ranking of your website on Google and Bing? Have you ever focused on the use of keywords while writing content for your website? You might have heard about “meta keywords” so many times but this word can mislead you. When you think for the keywords, you must think keywords used across the website and hence it is very important to create the list of different keywords just before your start writing content for your website. Here are 5 sources of keywords for your reference: 1) Google Suggestion:…