Surat Will Witness Global Social Media Day Celebration

Surat Will Witness Global Social Media Day Celebration

Surat is the fastest growing city in India and now people have started understanding the meaning of Digital Marketing and the use of social media for marketing as well. Last year, on 30 June, Surat witnessed the very first Social Media Day Surat celebration which was organized by iVIPANAN Digital Marketing and Management Services – pioneer of digital marketing in Surat. Many people participated in that event and the thirst to know more about social media marketing increased thereafter. Now, as youngsters and professionals are understanding the actual use of…

Facebook F8 Brings Camera Effects and Virtual Spaces | SOCONSE

Facebook F8 Brings Camera Effects and Virtual Spaces | SOCONSE

In 2014, when Mark Zuckerberg bought virtual reality company Oculus in whopping 2 billion dollars, everybody was thinking what the hell Facebook will do with the virtual reality company? In last year’s Facebook F8 meet, Facebook has shown the path for next 10 years and virtual reality was one of the major points they highlighted. This year on 18-19 April 2017, Facebook has announced the launch of Facebook Spaces. This is one of the most significant integrations of social virtual reality into its core product. Social VR is going to…

Reach Out To Your Target Customers With Facebook Messenger Ads

Reach Out To Your Target Customers With Facebook Messenger Ads

The way Facebook messenger has evolved as a primary messenger app for many users globally, it was always on the card that Facebook might come out with ads in messenger app. Making the assumptions correct, today Facebook has announced the ad campaign in Facebook Messenger. While Facebook messenger helps you connecting with your audience to build the business, now you can create a Facebook News Feed ad that opens a Messenger conversation between your business and your prospective customer. Isn’t this sound interesting? (BTW, still many people are using boost post…

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

In November 2016, Facebook made some important changes in metric names to provide more clarity to the advertisers. Indeed, it helped many new Facebook advertisers who were previously finding it difficult to analyse the Facebook ads results. Now in March 2017, Facebook has made some more changes in metric names in ads reporting which are intended to more clearly describe the metrics and the data that Facebook measures. Though the new Facebook ads names will start to be displayed from 14 April 2017, till then they will continue with the…

Facebook Ads Objective Changes Made Targeting Easy For Marketers

Facebook Ads Objective Changes Made Targeting Easy For Marketers

What are the Facebook Ad objective changes? If you were always confused choosing the right objective for your Facebook ads out of available 15 objectives, don’t worry because you were not alone who was confused! There were many advertisers who were not so sure how to choose the right objective. Most of the marketers in India were happy going with ‘boost page’ and ‘page likes’ objective as it was the easiest to focus upon. But Facebook has changed the way you will now see the objectives and they have reduced…

Every Marketer Must Know About Pinterest Showcase

Every Marketer Must Know About Pinterest Showcase

Many people use Pinterest just to post the product pictures. Many still dosent have converted their regular Pinterest account into business account. If you are one of those business owner, you must immediately convert your account by visiting business link of Pinterest. Why you need to shift has many reasons and one of the reasons is – Pinterest Showcase. Showcase is the new introduction to Pinterest business profiles. If you have a business profile, your profile includes a rotating showcase that lets you highlight your boards and Buyable (for US…

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

The recent news about errors in Facebook metrics stirred quite a buzz all around the world among the markters. It was surprising news for most of them as marketers depend heavily on the metrics shown by the Facebook instead of depending on any third party tool. Facebook has made improvements to increase the clarity of Facebook ads reporting metrics. Some of the important changes are: 1. New metric tooltips with clarified descriptions: Metric tooltip was not so detailed and was not giving a clear indication of what metric is all about….

New Facebook Ad Rule Changes You Must Know Before Spending Money

New Facebook Ad Rule Changes You Must Know Before Spending Money

What is 20% rule in Facebook Ad? Why my post is not able to boost? Well, there are few such questions which came across me few months back when many people who used to spend money in Facebook ads did not know exactly how it works? There are may things one must know before spending money in ads on Facebook. In recent time, Facebook has made some important changes which a marketer must know before spending money on ads. Here are some important Facebook Ad changes: 1. No more 20%…

How To Use Instagram Stories For Sales Conversions

How To Use Instagram Stories For Sales Conversions

Insragram or Snapchat? Is Snapchat dead? When Instagram introduced Instagram stories recently, everybody was worried for Snapchat and even started comparing with it but the best thing about Instagram is its huge user base. Almost 3 Billion people are using Instagram worldwide which creates a big market place for marketers. How to use Instagram for Marketing? Before I start talking about how to use Instagram stories to increase the conversion rate, one thing marketers need to realize that the same feature may reduce the number of people going through the…

6 Things Every Business Professional Must Learn From Mari Smith

6 Things Every Business Professional Must Learn From Mari Smith

Who is Mari Smith? This must be the most stupid question if your are going to ask any social media marketing enthusiast in the world and I am one of them! Popular as a ‘Facebook Queen‘, she is a renowned social media thought leader and argumentally, world’s best Facebook expert! For 4 successive years, Mari was named one of the top ten social media power influencers. She is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.  Though there is no end of her introduction,…