Facebook F8 Brings Camera Effects and Virtual Spaces | SOCONSE

Facebook F8 Brings Camera Effects and Virtual Spaces | SOCONSE

In 2014, when Mark Zuckerberg bought virtual reality company Oculus in whopping 2 billion dollars, everybody was thinking what the hell Facebook will do with the virtual reality company? In last year’s Facebook F8 meet, Facebook has shown the path for next 10 years and virtual reality was one of the major points they highlighted. This year on 18-19 April 2017, Facebook has announced the launch of Facebook Spaces. This is one of the most significant integrations of social virtual reality into its core product. Social VR is going to…

Reach Out To Your Target Customers With Facebook Messenger Ads

Reach Out To Your Target Customers With Facebook Messenger Ads

The way Facebook messenger has evolved as a primary messenger app for many users globally, it was always on the card that Facebook might come out with ads in messenger app. Making the assumptions correct, today Facebook has announced the ad campaign in Facebook Messenger. While Facebook messenger helps you connecting with your audience to build the business, now you can create a Facebook News Feed ad that opens a Messenger conversation between your business and your prospective customer. Isn’t this sound interesting? (BTW, still many people are using boost post…

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

In November 2016, Facebook made some important changes in metric names to provide more clarity to the advertisers. Indeed, it helped many new Facebook advertisers who were previously finding it difficult to analyse the Facebook ads results. Now in March 2017, Facebook has made some more changes in metric names in ads reporting which are intended to more clearly describe the metrics and the data that Facebook measures. Though the new Facebook ads names will start to be displayed from 14 April 2017, till then they will continue with the…

McDonald’s and Burger King Famous Rivalry is Now in Surat

McDonald’s and Burger King Famous Rivalry is Now in Surat

Surat is the city known for love for food by Surtis. In last decade, the taste buds of  Surtis has changed and now more multi national food chains are opening their outlets in this city of Gujarat. While Dunkin’ Donuts entered the Surat market on 7 November 2015, people accepted this global chain of donuts and fast food wholeheartedly. This year, Burger King started its outlet in one of the malls in the city and it reminded me the famous old rivalry of two burger giants of the world. But…

Facebook Ads Objective Changes Made Targeting Easy For Marketers

Facebook Ads Objective Changes Made Targeting Easy For Marketers

What are the Facebook Ad objective changes? If you were always confused choosing the right objective for your Facebook ads out of available 15 objectives, don’t worry because you were not alone who was confused! There were many advertisers who were not so sure how to choose the right objective. Most of the marketers in India were happy going with ‘boost page’ and ‘page likes’ objective as it was the easiest to focus upon. But Facebook has changed the way you will now see the objectives and they have reduced…

Real Time Marketing is Ruling The Advertisement Industry

Real Time Marketing is Ruling The Advertisement Industry

Over the years, marketing has changed just the way people have changed their perception towards products and brands. When it comes to advertising, most of the marketers focus heavily on content and presentation but hardly you will remember the ‘timing of the advertisement’. There are few instances where marketers have utilized the opportunity with the great timely-content. Let’s see some of those ‘perfect timing’ real time marketing in the recent times. 1. Oreo, Tide and Calvin Klein: In 2013 during the Super Bowl black out, when it was power failure…

Every Marketer Must Know About Pinterest Showcase

Every Marketer Must Know About Pinterest Showcase

Many people use Pinterest just to post the product pictures. Many still dosent have converted their regular Pinterest account into business account. If you are one of those business owner, you must immediately convert your account by visiting business link of Pinterest. Why you need to shift has many reasons and one of the reasons is – Pinterest Showcase. Showcase is the new introduction to Pinterest business profiles. If you have a business profile, your profile includes a rotating showcase that lets you highlight your boards and Buyable (for US…

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

The recent news about errors in Facebook metrics stirred quite a buzz all around the world among the markters. It was surprising news for most of them as marketers depend heavily on the metrics shown by the Facebook instead of depending on any third party tool. Facebook has made improvements to increase the clarity of Facebook ads reporting metrics. Some of the important changes are: 1. New metric tooltips with clarified descriptions: Metric tooltip was not so detailed and was not giving a clear indication of what metric is all about….

Donate Life Surat Walkathon’16 – First Ever Walk For Saving Lives Through Organ Donation

Donate Life Surat Walkathon’16 – First Ever Walk For Saving Lives Through Organ Donation

Every year as many as 5 lakh organ failure patients die due to non-availability of organs in India. Organ donation after brain death can save up to 9 lives. Aren’t these facts enough to motivate one for supporting Organ Donation at various mediums & platforms? One such platform has been initiated in the form of  DONATE LIFE SURAT WALKATHON’16 by the Surat based NGO, Donate Life on 27 November 2016, Sunday. Donate Life, which works devotedly for the cause of spreading awareness of cadaver organ donation (without any commercial motive), is partnering with Common Wealth…

Je Pan Kahish E Sachuj Kahish Has Brought New Era In Gujarati Movie Industry

Je Pan Kahish E Sachuj Kahish Has Brought New Era In Gujarati Movie Industry

Just before a decade, Gujarati movies were synonym of village and dhotiya-kediya. When you watch the Gujarati movie today, your perceptions must be different. The way this industry has evolved, you can see the essence of urbanization fulfilling the need of youth. The industry became stagnant due to same genre movies which made people think in the same direction – “Does Gujarati cinema only understand comedy genre?” Well, not really after you watch the trailer of Naitik Raval directed movie Je Pan Kahish E Sachuj Kahish! When Naitik directed “Chaar” in 2011, he…