Facebook Ads Objective Changes Made Targeting Easy For Marketers

Facebook Ads Objective Changes Made Targeting Easy For Marketers

What are the Facebook Ad objective changes? If you were always confused choosing the right objective for your Facebook ads out of available 15 objectives, don’t worry because you were not alone who was confused! There were many advertisers who were not so sure how to choose the right objective. Most of the marketers in India were happy going with ‘boost page’ and ‘page likes’ objective as it was the easiest to focus upon. But Facebook has changed the way you will now see the objectives and they have reduced…

Real Time Marketing is Ruling The Advertisement Industry

Real Time Marketing is Ruling The Advertisement Industry

Over the years, marketing has changed just the way people have changed their perception towards products and brands. When it comes to advertising, most of the marketers focus heavily on content and presentation but hardly you will remember the ‘timing of the advertisement’. There are few instances where marketers have utilized the opportunity with the great timely-content. Let’s see some of those ‘perfect timing’ real time marketing in the recent times. 1. Oreo, Tide and Calvin Klein: In 2013 during the Super Bowl black out, when it was power failure…

Every Marketer Must Know About Pinterest Showcase

Every Marketer Must Know About Pinterest Showcase

Many people use Pinterest just to post the product pictures. Many still dosent have converted their regular Pinterest account into business account. If you are one of those business owner, you must immediately convert your account by visiting business link of Pinterest. Why you need to shift has many reasons and one of the reasons is – Pinterest Showcase. Showcase is the new introduction to Pinterest business profiles. If you have a business profile, your profile includes a rotating showcase that lets you highlight your boards and Buyable (for US…

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

The recent news about errors in Facebook metrics stirred quite a buzz all around the world among the markters. It was surprising news for most of them as marketers depend heavily on the metrics shown by the Facebook instead of depending on any third party tool. Facebook has made improvements to increase the clarity of Facebook ads reporting metrics. Some of the important changes are: 1. New metric tooltips with clarified descriptions: Metric tooltip was not so detailed and was not giving a clear indication of what metric is all about….

Donate Life Surat Walkathon’16 – First Ever Walk For Saving Lives Through Organ Donation

Donate Life Surat Walkathon’16 – First Ever Walk For Saving Lives Through Organ Donation

Every year as many as 5 lakh organ failure patients die due to non-availability of organs in India. Organ donation after brain death can save up to 9 lives. Aren’t these facts enough to motivate one for supporting Organ Donation at various mediums & platforms? One such platform has been initiated in the form of  DONATE LIFE SURAT WALKATHON’16 by the Surat based NGO, Donate Life on 27 November 2016, Sunday. Donate Life, which works devotedly for the cause of spreading awareness of cadaver organ donation (without any commercial motive), is partnering with Common Wealth…

Je Pan Kahish E Sachuj Kahish Has Brought New Era In Gujarati Movie Industry

Je Pan Kahish E Sachuj Kahish Has Brought New Era In Gujarati Movie Industry

Just before a decade, Gujarati movies were synonym of village and dhotiya-kediya. When you watch the Gujarati movie today, your perceptions must be different. The way this industry has evolved, you can see the essence of urbanization fulfilling the need of youth. The industry became stagnant due to same genre movies which made people think in the same direction – “Does Gujarati cinema only understand comedy genre?” Well, not really after you watch the trailer of Naitik Raval directed movie Je Pan Kahish E Sachuj Kahish! When Naitik directed “Chaar” in 2011, he…

DigiGuru Who Inspires Through Innovative Teaching & Motivating Mentorship

DigiGuru Who Inspires Through Innovative Teaching & Motivating Mentorship

‘To be a good teacher, you have to be a great student’, these are the words to be pondered upon today; which is celebrated as Teachers’ Day to honour the invaluable contribution made by the Teachers & Trainers to shape the future of millions. Well, the catchy quote mentioned at the start is aptly written by the person, who has carved a niche in the area of Digital Marketing in Surat, who launched the first of its kind training & consultancy in Digital Marketing in Surat. You wouldn’t find it…

New Facebook Ad Rule Changes You Must Know Before Spending Money

New Facebook Ad Rule Changes You Must Know Before Spending Money

What is 20% rule in Facebook Ad? Why my post is not able to boost? Well, there are few such questions which came across me few months back when many people who used to spend money in Facebook ads did not know exactly how it works? There are may things one must know before spending money in ads on Facebook. In recent time, Facebook has made some important changes which a marketer must know before spending money on ads. Here are some important Facebook Ad changes: 1. No more 20%…

4 Management Lessons Every Professional Must Learn From Lord Krishna

4 Management Lessons Every Professional Must Learn From Lord Krishna

What is management? Well, the question has been answered hundreds and thousands of time by many ‘management gurus’ all over the world but still the businesses are struggling to put this word in the right context. When we are still struggling to understand the meaning of this word, we can learn the real management from the one who has created the entire human race, this universe – Shree Kirshna! Let me make it simple. Try to visualize Lord Krishna as an ideal manager and the first imagination that comes to…

The Difference Between Sales Promotion And Advertising Every Business Should Know

The Difference Between Sales Promotion And Advertising Every Business Should Know

Are you a coffee lover? You must be wondering how this article is related to a coffee?  Well. this article does have an aromatic coffee connection!(I am a coffee lover…And I hope you are too!) If you are a coffee lover then there must be a coffee brand you buy every time you go in a store. What if you see a new brand of coffee in the market? Will you buy it? Like others. you may or may not buy. Let’s check some scenes. Scene 1– If you have seen a brand…