Google AdWords Offer Single Campaign For Mobile App Download Ad

Google AdWords Offer Single Campaign For Mobile App Download Ad

Google AdWords is working hard on its platform from the last couple of years now. While it has already launched the beta version of Google AdWords which has an attractive user interface and better data analytics, it is also making some changes in the process itself. Google AdWords has 6 types of campaigns and the latest addition was ‘Universal App Campaign’. This campaign is used to increase the download of your mobile app on Apple store and Google Play store. Though this was a very specific objective for the advertisers,…

No More Flash Ads Allowed In Google AdWords

No More Flash Ads Allowed In Google AdWords

Flash ad was one of the most use ad format in Google Adwords. But now you can no more use flash file in ads. “From June 30, 2016, you’ll no longer be able to upload display ads built in Flash. And, starting in January 2017, AdWords will stop running display ads in the Flash format.” said in the Google Adwords update. Those who are already running the flash ads in their ongoing adwords campaign, they can switch to HTML5 ads in 2 ways: Create HTML5 ads with Google tools (available in English…

Google Introduces Green Colour “Ad” Label Globally Including India

Google Introduces Green Colour “Ad” Label Globally Including India

In April 2015 Google rolled out green colour “Ad” label in some of the countries next to the ad result link. Now in June 2016, Google has rolled out the same green colour “Ad” label globally, including India. According to the Google spokesperson, they keep experimenting with the green colour ad label from last few months and they wanted to make their result page easy to use. On the basis of positive response from the users, they decided to go with it finally. While the display URL comes in the…