Why Event Like Digital Marketing Summit is the Need of the Time in India

Why Event Like Digital Marketing Summit is the Need of the Time in India

24th August 2018 was a special day for Chennai. It was a day when the city has witnessed few good people coming together on the single platform to discuss the present scenario of Digital Marketing, future of the industry and transformation process of the businesses. Media Bytes and Xavier Institute of Management and Entrepreneurship (XIME), Chennai together organized the ‘Digital Marketing Leadership Summit 2018″ at XIME campus. Though it was not the first time this kind of event was happening in India and no one could guess why the event…

Updates Every Marketer Wants to Know About Facebook F8 2018

Updates Every Marketer Wants to Know About Facebook F8 2018

Facebook F8 2018 was eagerly waited all over the world after data breaching event by Cambridge Analytica and later Marc Zuckerberg’s face-to-face with US Senate members. Not surprisingly, the Keynote speech of Marc Zuckerberg was more focused on safety and security of the users’ data and later, every speaker mainly emphasized on the data security as well. The first day of the F8 Facebook Developer Conference at San Jose, CA witnessed many announcements and new features are rolling out soon on Facebook, Instagram, WhatsApp, and Messenger. Few good features are…

First Facebook Live Talk Show of India on Digital Marketing Was Pathbreaking in Industry

First Facebook Live Talk Show of India on Digital Marketing Was Pathbreaking in Industry

In last 1-2 years, India has gone crazy for social media and the use of social media has increased at the rocket speed. Not only limited to the normal user of social media but many businesses have learnt the importance of it and they have started using the social media for marketing. The era of Digital Marketing in India begun in the late 90s and early 2000 only when Search Engine Optimization was the only way people were increasing the traffic on the website. Lately, the use of Emails and blog…

Why You Need To Rethink About Content For YouTube Earning

Why You Need To Rethink About Content For YouTube Earning

The start of 2018 is not as good for marketers as it was expected. First, the news feed update announced by Facebook and after a couple of days, YouTube sent an email to all the existing affiliate partners of YouTube about their new partner policy. The lacs of people are joining YouTube partnership program throughout the world to earn revenue from advertising through the YouTube Partner Program (YPP). According to YouTube, “more creators than ever are earning a living on YouTube, with the number of channels making over six figures…

Shocking Facebook News Feed Update Every Marketer Must Know

Shocking Facebook News Feed Update Every Marketer Must Know

2018 was brought more expectation from Social Media marketing among the pro and amateur marketers. The highs of organic and paid activities on Facebook achieved its climax when on 11 January 2018 Facebook announced a shocking Facebook news feed update. The algorithm of Facebook is changing very frequently in the last couple of years but 2017 was the year when marketers felt difficult to reach organically with their content. And now 2018 is looking more difficult to get the organic results with this new algorithm change. To summarize the update:…

How To Select Institute For Digital Marketing Course in India

How To Select Institute For Digital Marketing Course in India

A few years back hardly there were people who wanted to learn Digital Marketing or looking to pursue digital marketing course. In last 3 years, the wave of digital marketing has risen and because of the industry demand, many students and professionals are diverting in this most desired field of marketing. While choosing the best digital marketing institute in India, you must keep few things in your mind. Make sure that this is a professional course and everything ends at the point of execution once you learn the course. No…

Digital Marketing Is The Next Big Thing For Every Financial Institution

Digital Marketing Is The Next Big Thing For Every Financial Institution

Marketing through digital channels is growing tremendously with the emergence of newer concepts and technologies. Particularly, the last 15 years have brought on a paradigm shift in the marketplace. The new digital era has drastically changed the way customers decide over their purchasing needs and subsequently, new strategies have come forth. Indian internet population is almost 210 million and India is third largest internet population after China and USA, projected to be the second largest after China in a year or two. One can not ignore the need of Digital Marketing for financial institution! With…

6 Google Tools Every Marketer Must Use For Digital Marketing

6 Google Tools Every Marketer Must Use For Digital Marketing

Google is one of the most familiar names for every netizen but still, while we are talking about marketing, many marketers are not using Google for marketing for the benefit of the business. Google is not only a search engine that helps you to bring your website on the top of the result page but basically, it works best if paired with some of the search engine friendly Google products. You, as a marketer must use at least these 6 Google tools for marketing. 1. Google Trends: I prefer this tool…

McDonald’s and Burger King Famous Rivalry is Now in Surat

McDonald’s and Burger King Famous Rivalry is Now in Surat

Surat is the city known for love for food by Surtis. In last decade, the taste buds of  Surtis has changed and now more multi national food chains are opening their outlets in this city of Gujarat. While Dunkin’ Donuts entered the Surat market on 7 November 2015, people accepted this global chain of donuts and fast food wholeheartedly. This year, Burger King started its outlet in one of the malls in the city and it reminded me the famous old rivalry of two burger giants of the world. But…

New Facebook Ad Rule Changes You Must Know Before Spending Money

New Facebook Ad Rule Changes You Must Know Before Spending Money

What is 20% rule in Facebook Ad? Why my post is not able to boost? Well, there are few such questions which came across me few months back when many people who used to spend money in Facebook ads did not know exactly how it works? There are may things one must know before spending money in ads on Facebook. In recent time, Facebook has made some important changes which a marketer must know before spending money on ads. Here are some important Facebook Ad changes: 1. No more 20%…