How To Select Institute For Digital Marketing Course in India

How To Select Institute For Digital Marketing Course in India

A few years back hardly there were people who wanted to learn Digital Marketing or looking to pursue digital marketing course. In last 3 years, the wave of digital marketing has risen and because of the industry demand, many students and professionals are diverting in this most desired field of marketing. While choosing the best digital marketing institute in India, you must keep few things in your mind. Make sure that this is a professional course and everything ends at the point of execution once you learn the course. No…

Digital Marketing Is The Next Big Thing For Every Financial Institution

Digital Marketing Is The Next Big Thing For Every Financial Institution

Marketing through digital channels is growing tremendously with the emergence of newer concepts and technologies. Particularly, the last 15 years have brought on a paradigm shift in the marketplace. The new digital era has drastically changed the way customers decide over their purchasing needs and subsequently, new strategies have come forth. Indian internet population is almost 210 million and India is third largest internet population after China and USA, projected to be the second largest after China in a year or two. One can not ignore the need of Digital Marketing for financial institution! With…

6 Google Tools Every Marketer Must Use For Digital Marketing

6 Google Tools Every Marketer Must Use For Digital Marketing

Google is one of the most familiar names for every netizen but still, while we are talking about marketing, many marketers are not using Google for marketing for the benefit of the business. Google is not only a search engine that helps you to bring your website on the top of the result page but basically, it works best if paired with some of the search engine friendly Google products. You, as a marketer must use at least these 6 Google tools for marketing. 1. Google Trends: I prefer this tool…

McDonald’s and Burger King Famous Rivalry is Now in Surat

McDonald’s and Burger King Famous Rivalry is Now in Surat

Surat is the city known for love for food by Surtis. In last decade, the taste buds of  Surtis has changed and now more multi national food chains are opening their outlets in this city of Gujarat. While Dunkin’ Donuts entered the Surat market on 7 November 2015, people accepted this global chain of donuts and fast food wholeheartedly. This year, Burger King started its outlet in one of the malls in the city and it reminded me the famous old rivalry of two burger giants of the world. But…

New Facebook Ad Rule Changes You Must Know Before Spending Money

New Facebook Ad Rule Changes You Must Know Before Spending Money

What is 20% rule in Facebook Ad? Why my post is not able to boost? Well, there are few such questions which came across me few months back when many people who used to spend money in Facebook ads did not know exactly how it works? There are may things one must know before spending money in ads on Facebook. In recent time, Facebook has made some important changes which a marketer must know before spending money on ads. Here are some important Facebook Ad changes: 1. No more 20%…

Two Young Builders Are Changing The Face Of Navsari

Two Young Builders Are Changing The Face Of Navsari

Five years ago, Jiral Patel with Banti Shthna saw a dream while starting their venture Prabhakunj Developers; a dream of beautiful Navsari. In a tête-à-tête with Deepali Panchal from Soconse, Jiral shares the journey so far, their current and future projects and advice to the young entrepreneurs. Soconse: How did you start your journey? Jiral: We started on this journey back in the year 2011 in a partnership. Initially, we studied the market. We understood the requirements of people. Thereafter we launched our first project under the name of Prabhkunj…

6th Digital Marketing Up-gradation Session Held by Soconse Community

6th Digital Marketing Up-gradation Session Held by Soconse Community

It was straight 6th month to upgrade the knowledge of iVIPANAN’s current and past trainees to lead the market with their knowledge. Soconse was started with the concept of upgrading the trainees of iVIPANAN Digital Marketing and Management Services based in Surat, Gujarat. In the past 5 up-gradation sessions, mentor Bhautik Sheth had updated on search engine and social media fronts. This time, again, it was the time to upgrade on social media and search engine. Held on 16 July 2016, the session covered following topics: Facebook’s recent change in…

3 Methods Of Google Rich Answers You Should Know How To Use

3 Methods Of Google Rich Answers You Should Know How To Use

Search Engine Optimization is known to be the first step towards Digital Marketing activity. Marketers aim to bring their website on the first position of Google’s SERP. That’s fair enough, isn’t it? But what if I tell you that there is something higher than first SERP position? Well, you might laugh on it (obviously you will not think for 0th position in SERP). But wait, this is possible! You can use Google’s feature called ‘Rich Answers’. What is Rich Answer in Google? Many times you must have observed that while…

Facebook News Feed Will Now Focus More On Posts By Friends And Family

Facebook News Feed Will Now Focus More On Posts By Friends And Family

Since 2006 when Facebook launched News Feed, the great idea behind it was to connect people more with their friends and family members. Though frequent changes in the Facebook algorithm has make it difficult for people and businesses both to understand how exactly new feed helps them to fulfill the objective, the recent news suggests that now, after the current update, you are going to see more of your friends and family members’ updates in top of the news feed. WILL THIS IMPACT YOUR FACEBOOK PAGE? According to Facebook “Overall, we…

Surat Celebrated First Ever Social Media Day on 30 June 2016

Surat Celebrated First Ever Social Media Day on 30 June 2016

The stage was all set. Excitement was on its peak and audience was eager to know what is going to happen in the first ever Social Media Day of Surat city. Social Media Day is celebrated on 30th June worldwide which was initiated by Mashable in 2010. Globally the event has been celebrated but this was the first incident when founder of iVIPANAN, Bhautik Sheth, decided to celebrate the day in Surat, Gujarat, India. The main objective of the celebration was to make everybody aware about the importance of social…