Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

In November 2016, Facebook made some important changes in metric names to provide more clarity to the advertisers. Indeed, it helped many new Facebook advertisers who were previously finding it difficult to analyse the Facebook ads results. Now in March 2017, Facebook has made some more changes in metric names in ads reporting which are intended to more clearly describe the metrics and the data that Facebook measures. Though the new Facebook ads names will start to be displayed from 14 April 2017, till then they will continue with the…

Facebook Ads Objective Changes Made Targeting Easy For Marketers

Facebook Ads Objective Changes Made Targeting Easy For Marketers

What are the Facebook Ad objective changes? If you were always confused choosing the right objective for your Facebook ads out of available 15 objectives, don’t worry because you were not alone who was confused! There were many advertisers who were not so sure how to choose the right objective. Most of the marketers in India were happy going with ‘boost page’ and ‘page likes’ objective as it was the easiest to focus upon. But Facebook has changed the way you will now see the objectives and they have reduced…

New Facebook Ad Rule Changes You Must Know Before Spending Money

New Facebook Ad Rule Changes You Must Know Before Spending Money

What is 20% rule in Facebook Ad? Why my post is not able to boost? Well, there are few such questions which came across me few months back when many people who used to spend money in Facebook ads did not know exactly how it works? There are may things one must know before spending money in ads on Facebook. In recent time, Facebook has made some important changes which a marketer must know before spending money on ads. Here are some important Facebook Ad changes: 1. No more 20%…