No Partner Categories Targeting for Facebook Ad Post Cambridge Analytica Incident

No Partner Categories Targeting for Facebook Ad Post Cambridge Analytica Incident

So something was about to come and it came so early from Facebook! The recent announcement came from Facebook that they are now shutting down the ‘Partner Categories’ to target the ads. It means the advertisers can now not use Partner Categories Targeting in coming next 6 months time period. The feature of targeting audience through partner categories was launched in 2013 when Facebook partnered some major data brokers. Facebook News report said: “Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook…

Facebook Messenger Introduced End-to-End Encryption For Safe Conversation

Facebook Messenger Introduced End-to-End Encryption For Safe Conversation

Ever since WhatsApp introduced message encryption option for the chat messages, Facebook messenger’s encryption for the message was always on the cards. Today, Facebook has introduced end-to-end  message encryption feature for limited test group. The primary reason to do so is to make the chatting more trustworthy and hence Facebook is aiming to become primary messenger among the users worldwide. Facebook app is currently used by approx. 900 million people worldwide and number of users are increasing. Competing with another in-house messenger app, WhatsApp, Facebook Messenger is looking forward to change…

Facebook News Feed Will Now Focus More On Posts By Friends And Family

Facebook News Feed Will Now Focus More On Posts By Friends And Family

Since 2006 when Facebook launched News Feed, the great idea behind it was to connect people more with their friends and family members. Though frequent changes in the Facebook algorithm has make it difficult for people and businesses both to understand how exactly new feed helps them to fulfill the objective, the recent news suggests that now, after the current update, you are going to see more of your friends and family members’ updates in top of the news feed. WILL THIS IMPACT YOUR FACEBOOK PAGE? According to Facebook “Overall, we…