Why Data Analytics is Important in Marketing Success

Why Data Analytics is Important in Marketing Success

As a Marketer, Do you often ponder upon the much-debated topic of the Importance of Data Analytics in Marketing? Well, then just wait for a second and look around. Try looking at any (or every) person around you. If alone, think about the people you meet every now and then. Thinking about them? Kudos, you are halfway there! Now quickly answer this question. Every person who crossed your mind right now, do you know what the person thinks, wants, needs? For some, you may claim you do. But do you…

McDonald’s and Burger King Famous Rivalry is Now in Surat

McDonald’s and Burger King Famous Rivalry is Now in Surat

Surat is the city known for love for food by Surtis. In last decade, the taste buds of  Surtis has changed and now more multi national food chains are opening their outlets in this city of Gujarat. While Dunkin’ Donuts entered the Surat market on 7 November 2015, people accepted this global chain of donuts and fast food wholeheartedly. This year, Burger King started its outlet in one of the malls in the city and it reminded me the famous old rivalry of two burger giants of the world. But…

Every Marketer Must Know About Pinterest Showcase

Every Marketer Must Know About Pinterest Showcase

Many people use Pinterest just to post the product pictures. Many still dosent have converted their regular Pinterest account into business account. If you are one of those business owner, you must immediately convert your account by visiting business link of Pinterest. Why you need to shift has many reasons and one of the reasons is – Pinterest Showcase. Showcase is the new introduction to Pinterest business profiles. If you have a business profile, your profile includes a rotating showcase that lets you highlight your boards and Buyable (for US…

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

The recent news about errors in Facebook metrics stirred quite a buzz all around the world among the markters. It was surprising news for most of them as marketers depend heavily on the metrics shown by the Facebook instead of depending on any third party tool. Facebook has made improvements to increase the clarity of Facebook ads reporting metrics. Some of the important changes are: 1. New metric tooltips with clarified descriptions: Metric tooltip was not so detailed and was not giving a clear indication of what metric is all about….

The Difference Between Sales Promotion And Advertising Every Business Should Know

The Difference Between Sales Promotion And Advertising Every Business Should Know

Are you a coffee lover? You must be wondering how this article is related to a coffee?  Well. this article does have an aromatic coffee connection!(I am a coffee lover…And I hope you are too!) If you are a coffee lover then there must be a coffee brand you buy every time you go in a store. What if you see a new brand of coffee in the market? Will you buy it? Like others. you may or may not buy. Let’s check some scenes. Scene 1– If you have seen a brand…

6 Things Every Business Professional Must Learn From Mari Smith

6 Things Every Business Professional Must Learn From Mari Smith

Who is Mari Smith? This must be the most stupid question if your are going to ask any social media marketing enthusiast in the world and I am one of them! Popular as a ‘Facebook Queen‘, she is a renowned social media thought leader and argumentally, world’s best Facebook expert! For 4 successive years, Mari was named one of the top ten social media power influencers. She is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.  Though there is no end of her introduction,…

6th Digital Marketing Up-gradation Session Held by Soconse Community

6th Digital Marketing Up-gradation Session Held by Soconse Community

It was straight 6th month to upgrade the knowledge of iVIPANAN’s current and past trainees to lead the market with their knowledge. Soconse was started with the concept of upgrading the trainees of iVIPANAN Digital Marketing and Management Services based in Surat, Gujarat. In the past 5 up-gradation sessions, mentor Bhautik Sheth had updated on search engine and social media fronts. This time, again, it was the time to upgrade on social media and search engine. Held on 16 July 2016, the session covered following topics: Facebook’s recent change in…

You Can Not Miss out These Tips Before You Hire An Advertising Agency

You Can Not Miss out These Tips Before You Hire An Advertising Agency

Globalization, increased competition, vulnerability of consumers’ likes & dislikes have provided an impetus to the companies to spread an intensive awareness of their brand.  In such market scenario, Advertising agencies can best serve as a problem-solver for the issues in brand awareness. Advertising agencies can develop an effective campaign strategy for these brands to boost up the image which in turn helps increasing the sale. But at the same time, companies must be careful while choosing ad agency because an under-qualified agency may tear down the image too. So, what…

How To Write Content On Social Media For Indian Customers

How To Write Content On Social Media For Indian Customers

Writing the content for social media is not as easy as it seems. Sometimes you ended up writing a short essay instead of web content which engages the user with your social media profile or page. Content is the king in Digital Marketing and King has to be the best! Whether its Facebook, Twitter, Instagram or LinkedIn, the written content on such social networking sites drives traffic to your website which ultimately create the sales conversions. Consider the Indian Psychology when you writ on social media: Indian mentality and behaviour of the…