Surat Will Witness Global Social Media Day Celebration

Surat Will Witness Global Social Media Day Celebration

Surat is the fastest growing city in India and now people have started understanding the meaning of Digital Marketing and the use of social media for marketing as well. Last year, on 30 June, Surat witnessed the very first Social Media Day Surat celebration which was organized by iVIPANAN Digital Marketing and Management Services – pioneer of digital marketing in Surat. Many people participated in that event and the thirst to know more about social media marketing increased thereafter. Now, as youngsters and professionals are understanding the actual use of…

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

In November 2016, Facebook made some important changes in metric names to provide more clarity to the advertisers. Indeed, it helped many new Facebook advertisers who were previously finding it difficult to analyse the Facebook ads results. Now in March 2017, Facebook has made some more changes in metric names in ads reporting which are intended to more clearly describe the metrics and the data that Facebook measures. Though the new Facebook ads names will start to be displayed from 14 April 2017, till then they will continue with the…

Facebook Ads Objective Changes Made Targeting Easy For Marketers

Facebook Ads Objective Changes Made Targeting Easy For Marketers

What are the Facebook Ad objective changes? If you were always confused choosing the right objective for your Facebook ads out of available 15 objectives, don’t worry because you were not alone who was confused! There were many advertisers who were not so sure how to choose the right objective. Most of the marketers in India were happy going with ‘boost page’ and ‘page likes’ objective as it was the easiest to focus upon. But Facebook has changed the way you will now see the objectives and they have reduced…

New Facebook Ad Rule Changes You Must Know Before Spending Money

New Facebook Ad Rule Changes You Must Know Before Spending Money

What is 20% rule in Facebook Ad? Why my post is not able to boost? Well, there are few such questions which came across me few months back when many people who used to spend money in Facebook ads did not know exactly how it works? There are may things one must know before spending money in ads on Facebook. In recent time, Facebook has made some important changes which a marketer must know before spending money on ads. Here are some important Facebook Ad changes: 1. No more 20%…

You Must Know These 5 Ways To Optimize New Facebook Page Layout

You Must Know These 5 Ways To Optimize New Facebook Page Layout

Few months ago, Facebook announced altogether a new layout for business pages which now has been rolled out globally. India started getting this update from last couple of weeks and it seems that almost all the Facebook pages has the new crisp and user friendly layout. It gives credit to the page owner and it looks clutter-free as well. If you are the admin of any such Facebook page, here are 5 ways you can optimize your Facebook page layout: 1. Checkout Call-To-Action Button: Although you must be using the…

How To Verify Your Twitter Account

How To Verify Your Twitter Account

Recently, Twitter has announced that certain accounts can apply for the verification. By verification, your account will receive the blue badge along with the account name which can assure people that your account is authentic. According to Twitter, they will approve account types maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas. If you do not belong to any of this profession then also if you feel your account is of public interest then you can apply for the verification process….

Facebook Messenger Introduced End-to-End Encryption For Safe Conversation

Facebook Messenger Introduced End-to-End Encryption For Safe Conversation

Ever since WhatsApp introduced message encryption option for the chat messages, Facebook messenger’s encryption for the message was always on the cards. Today, Facebook has introduced end-to-end  message encryption feature for limited test group. The primary reason to do so is to make the chatting more trustworthy and hence Facebook is aiming to become primary messenger among the users worldwide. Facebook app is currently used by approx. 900 million people worldwide and number of users are increasing. Competing with another in-house messenger app, WhatsApp, Facebook Messenger is looking forward to change…

Facebook News Feed Will Now Focus More On Posts By Friends And Family

Facebook News Feed Will Now Focus More On Posts By Friends And Family

Since 2006 when Facebook launched News Feed, the great idea behind it was to connect people more with their friends and family members. Though frequent changes in the Facebook algorithm has make it difficult for people and businesses both to understand how exactly new feed helps them to fulfill the objective, the recent news suggests that now, after the current update, you are going to see more of your friends and family members’ updates in top of the news feed. WILL THIS IMPACT YOUR FACEBOOK PAGE? According to Facebook “Overall, we…

Surat Celebrated First Ever Social Media Day on 30 June 2016

Surat Celebrated First Ever Social Media Day on 30 June 2016

The stage was all set. Excitement was on its peak and audience was eager to know what is going to happen in the first ever Social Media Day of Surat city. Social Media Day is celebrated on 30th June worldwide which was initiated by Mashable in 2010. Globally the event has been celebrated but this was the first incident when founder of iVIPANAN, Bhautik Sheth, decided to celebrate the day in Surat, Gujarat, India. The main objective of the celebration was to make everybody aware about the importance of social…

First Ever Social Media Day Celebration in Surat On 30 June 2016

First Ever Social Media Day Celebration in Surat  On 30 June 2016

No one had ever thought in this western part of the India that even Social Media can be celebrated on any good day. Since 2010, 30th June is celebrated as a Social Media Day worldwide. Initiated by Mashable, this is the 7th year of SM Day celebration worldwide which is the celebration of social media’s impact on global communication. This year, Surat is becoming the one of the important cities in the world to celebrate social media day. South Gujarat’s digital marketing pioneer company iVIPANAN Digital Marketing and Management Services is…