Updates Every Marketer Wants to Know About Facebook F8 2018

Updates Every Marketer Wants to Know About Facebook F8 2018

Facebook F8 2018 was eagerly waited all over the world after data breaching event by Cambridge Analytica and later Marc Zuckerberg’s face-to-face with US Senate members. Not surprisingly, the Keynote speech of Marc Zuckerberg was more focused on safety and security of the users’ data and later, every speaker mainly emphasized on the data security as well. The first day of the F8 Facebook Developer Conference at San Jose, CA witnessed many announcements and new features are rolling out soon on Facebook, Instagram, WhatsApp, and Messenger. Few good features are…

No Partner Categories Targeting for Facebook Ad Post Cambridge Analytica Incident

No Partner Categories Targeting for Facebook Ad Post Cambridge Analytica Incident

So something was about to come and it came so early from Facebook! The recent announcement came from Facebook that they are now shutting down the ‘Partner Categories’ to target the ads. It means the advertisers can now not use Partner Categories Targeting in coming next 6 months time period. The feature of targeting audience through partner categories was launched in 2013 when Facebook partnered some major data brokers. Facebook News report said: “Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook…

Shocking Facebook News Feed Update Every Marketer Must Know

Shocking Facebook News Feed Update Every Marketer Must Know

2018 was brought more expectation from Social Media marketing among the pro and amateur marketers. The highs of organic and paid activities on Facebook achieved its climax when on 11 January 2018 Facebook announced a shocking Facebook news feed update. The algorithm of Facebook is changing very frequently in the last couple of years but 2017 was the year when marketers felt difficult to reach organically with their content. And now 2018 is looking more difficult to get the organic results with this new algorithm change. To summarize the update:…

What Social Media Marketers of BJP and Congress Need To Know

What Social Media Marketers of BJP and Congress Need To Know

The 14th Gujarat Legislative Assembly is scheduled to be held on 9th December and already the social media war between two major parties BJP and Congress are on the climax. While every social media content from both the parties is emphasizing on success and failures of last 5 years, there are some algorithmic aspects which can hamper the results of the paid ads. While the number of users in Gujarat is more on Facebook, the parties are not leaving any stone untouched on Facebook to woo the voters. Social Media…

Surat Will Witness Global Social Media Day Celebration

Surat Will Witness Global Social Media Day Celebration

Surat is the fastest growing city in India and now people have started understanding the meaning of Digital Marketing and the use of social media for marketing as well. Last year, on 30 June, Surat witnessed the very first Social Media Day Surat celebration which was organized by iVIPANAN Digital Marketing and Management Services – pioneer of digital marketing in Surat. Many people participated in that event and the thirst to know more about social media marketing increased thereafter. Now, as youngsters and professionals are understanding the actual use of…

Reach Out To Your Target Customers With Facebook Messenger Ads

Reach Out To Your Target Customers With Facebook Messenger Ads

The way Facebook messenger has evolved as a primary messenger app for many users globally, it was always on the card that Facebook might come out with ads in messenger app. Making the assumptions correct, today Facebook has announced the ad campaign in Facebook Messenger. While Facebook messenger helps you connecting with your audience to build the business, now you can create a Facebook News Feed ad that opens a Messenger conversation between your business and your prospective customer. Isn’t this sound interesting? (BTW, still many people are using boost post…

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

Updated Metric Names for Facebook ads Reporting You Must Know Before Doing Ads

In November 2016, Facebook made some important changes in metric names to provide more clarity to the advertisers. Indeed, it helped many new Facebook advertisers who were previously finding it difficult to analyse the Facebook ads results. Now in March 2017, Facebook has made some more changes in metric names in ads reporting which are intended to more clearly describe the metrics and the data that Facebook measures. Though the new Facebook ads names will start to be displayed from 14 April 2017, till then they will continue with the…

Facebook Ads Objective Changes Made Targeting Easy For Marketers

Facebook Ads Objective Changes Made Targeting Easy For Marketers

What are the Facebook Ad objective changes? If you were always confused choosing the right objective for your Facebook ads out of available 15 objectives, don’t worry because you were not alone who was confused! There were many advertisers who were not so sure how to choose the right objective. Most of the marketers in India were happy going with ‘boost page’ and ‘page likes’ objective as it was the easiest to focus upon. But Facebook has changed the way you will now see the objectives and they have reduced…

Every Marketer Must Know About Pinterest Showcase

Every Marketer Must Know About Pinterest Showcase

Many people use Pinterest just to post the product pictures. Many still dosent have converted their regular Pinterest account into business account. If you are one of those business owner, you must immediately convert your account by visiting business link of Pinterest. Why you need to shift has many reasons and one of the reasons is – Pinterest Showcase. Showcase is the new introduction to Pinterest business profiles. If you have a business profile, your profile includes a rotating showcase that lets you highlight your boards and Buyable (for US…

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

The recent news about errors in Facebook metrics stirred quite a buzz all around the world among the markters. It was surprising news for most of them as marketers depend heavily on the metrics shown by the Facebook instead of depending on any third party tool. Facebook has made improvements to increase the clarity of Facebook ads reporting metrics. Some of the important changes are: 1. New metric tooltips with clarified descriptions: Metric tooltip was not so detailed and was not giving a clear indication of what metric is all about….