HomeSocial Media4 Improvements to Facebook Ads Reporting Every Marketer Must Know

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

The recent news about errors in Facebook metrics stirred quite a buzz all around the world among the markters. It was surprising news for most of them as marketers depend heavily on the metrics shown by the Facebook instead of depending on any third party tool. Facebook has made improvements to increase the clarity of Facebook ads reporting metrics. Some of the important changes are:

1. New metric tooltips with clarified descriptions: Metric tooltip was not so detailed and was not giving a clear indication of what metric is all about. The new metric tooltips are has more details and it describes related help documents as well.

2. More descriptive metric names: Imagine what was happening with you when you were not able to connect with the heading of the metric you were expecting yo give you a great insight! Facebook is updating some of the metric names now and in the coming months to increase clarity and consistency. If you currently use these metrics within any in-house analytics tools or Excel macros, you may need to update them to use the new names. Check out the updated names:

3. Better categorization in the Customize Column selector: Facebook is improving in Customize Column selector to help make it more intuitive and easier to navigate. Metrics will now be organized into the following categories:

4. Updates to Results and Cost columns for website conversions objective: Facebook is updating the Results and Cost columns for ads that use the website conversions objective to reflect the single conversion event that was selected for optimization in the ad set. Previously, this column showed a sum total of all conversions that occurred on a website using the Facebook pixel. With this change, some advertisers may see what appears to be a drop in conversions and an increase in cost per conversion.

Bhautik Sheth
Bhautik Sheth
Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014. He has more than 12 years of experience. He holds MCA, MBA, PGDBM, PGDRM degrees and also recognized by Google Ads certification, Bing Ads Accredited Professional and Hubspot Inbound Certification. He is a visiting faculty at VNSGU and former visiting faculty at Auro University. He offers his services to Uka Tarsadia University. He is a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference. He is a chief organizer of Social Media Day Surat since 2016. He is a former online trainer of Google and Manipal Global Education program. He has been associated as a Trainer with International Organization for Importer and Exporter (IOIE) and Being Exporter in Surat. He has trained more than 50,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national -international conferences out of which many have been chosen as best papers and his 7 research papers on digital marketing have already been published in countrywide and global journals. He has developed academic content using instructional designing for various management subjects for Manipal University’s online portal EduNxt. Blessed with a perfect blend of Management skills and creative thinking ability, Mr. Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Start ups. He has worked with 50+ companies as a consultant. He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.


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