5 Sources of Keywords To Optimize Your Website You Should Know


Struggling with the ranking of your website on Google and Bing? Have you ever focused on the use of keywords while writing content for your website? You might have heard about “meta keywords” so many times but this word can mislead you. When you think for the keywords, you must think keywords used across the website and hence it is very important to create the list of different keywords just before your start writing content for your website. Here are 5 sources of keywords for your reference:

1) Google Suggestion: Use the suggested keywords by Google when you search for any particular product or service. These keywords has high search value.
2) Keyword Planner tool: Like other third party keyword planner tools, Google’s keyword planner tool is the best available option.
3) Your competitor’s website: Study the website of your competitor’s which is coming on the top of the SERP. You can refer the keywords from that website.
4) Your customers: Ask your customers what kind of queries do they use when they search of Google.
5) Your own product and industry knowledge: Use your own knowledge and experience to define good list of keywords.
It is always a better option to hire a digital marketing consultant to take out your

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Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014. He has more than 12 years of experience. He holds MCA, MBA, PGDBM, PGDRM degrees and also recognized by Google Ads certification, Bing Ads Accredited Professional and Hubspot Inbound Certification. He is a visiting faculty at VNSGU and former visiting faculty at Auro University. He offers his services to Uka Tarsadia University. He is a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference. He is a chief organizer of Social Media Day Surat since 2016. He is a former online trainer of Google and Manipal Global Education program. He has been associated as a Trainer with International Organization for Importer and Exporter (IOIE) and Being Exporter in Surat. He has trained more than 50,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national -international conferences out of which many have been chosen as best papers and his 7 research papers on digital marketing have already been published in countrywide and global journals. He has developed academic content using instructional designing for various management subjects for Manipal University’s online portal EduNxt. Blessed with a perfect blend of Management skills and creative thinking ability, Mr. Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Start ups. He has worked with 50+ companies as a consultant. He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.


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