Social media management requires your personal attention. Managing your social media posts and content without a schedule of posting can be hazardous. If you being a digital marketer is not getting free from posting the content on time then when you’ll think of strategies single-handedly? You get to work smart and for that, you would require most recommended social media management tools that will make your work done.
Luckily, we have a plethora of great social media tools that help you succeed in your role and help you stay productive. From creating content, discovering, scheduling, publishing to analytics and reporting, it can be challenging to think of all jobs social media marketers have to accomplish every day. But these social media marketing tools can do it for you in a fraction of a second. These tools streamline your workflow, help you save time, and also ensure your content reaches the right audience at the right time.
Here is the list of the top 7 social media management tools to manage your business.
Hootsuite is probably the biggest social media management tool. It is used by over 16 million people & more than 800 Fortune 1000 companies. That is a really good figure, isn’t it.? The USP of Hootsuite is, they avail all of their services in one platform. This allows you to curate, schedule, and publish content to the right channel, measure your ROI, run your social media campaign and ad, track effectiveness in real-time, and crank the volume on top-performing content. It is a highly recommended social media management tool to place, so that, all content in one place.
This enables you to monitor multiple accounts and keywords, connect with 35 social networks, and bulk-schedule your social media posts.
Package Price: Rs. 1260/-, Rs. 6,600/-, Rs. 45,000/- per month. You can also take custom social media solutions if you are an enterprise.
Buffer is an intuitive tool that helps you to drive authentic engagement and results on social media. This tool helps you to build a plan that fits your workflow. They have a suite of products for publishing, collaboration, engagement, and analytics. These services are highly refined for social media marketers so that they could work more efficiently and effectively.
Package Price: Free Plan, $15, $65, and $99 per month. 14 days of a trial plan in each package. At the end of your trial, you may downgrade to a basic Free plan with 3 social accounts, 10 scheduled posts, 1 user.
3. Sprout Social:
Sprout Social is the most robust and cohesive in providing social media solutions. It is popular for building strong relationships on social networks. It provides all types of products and services under one roof, just like Hootsuite, but other than that, it also provides Customer Relationship Management (CRM) features. Which cannot be ignored in a holistic market period. This is a unique social media management tool a marketer can opt to maintain relationships.
A complete profile of your customer helps you serve better. Simultaneously you build strong relationships with your audience. This will help your customer to get into the funnel and you can try to make them your loyal customer.
The thing most marketers like about Sprout Social is that they provide great and beautiful reports of your business, which you can send to your client without editing. Moreover, it is suitable for all the sizes of business.
Package Price: $99, $149, and $249 per month. Every package offers you to start with a free trial and also mentions all benefits you’ll receive from particular packages.
CoSchedule is more than a social media management tool. As the name suggests, it’s a powerful calendar to manage all your projects (social media posts, content, events, emails, etc) all in one place. It helps the marketing teams to take control of their entire marketing strategy. The great thing about CoSchedule is that their ReQueue feature helps you to find optimal posting time and fill gaps in your social media schedule with your best posts.
Package Price: It offers you two plans: $14 and $29 per month. To avail more services, your plan can be customized as per the need of your business.
BuzzSumo lets you find the most shared and trending content. It helps you to analyze which content performs best for any topic or a domain. It provides an added benefit of being able to see which article is performing well across the globe.
BuzzSumo enables you with a better understanding and insights into your content impact on social media. This helps you develop smarter content strategies with the greatest engagement. It will break down your results by Facebook, Twitter, Pinterest, and Reddit shares.
Package Price: $99, $179 and $299 per month. Custom plan for large Enterprise ($499+ per month).
Similar Tool: Google Trends, Ubersuggest
Canva is a quick tool for making great-looking social media images, where thousands of marketers rely on it. It provides you with ready-made templates, icons, illustrations and much for various industries. It has a professional look-and-feel. The user interface is smooth, even a non-professional designer can create wonders out of it. It has a massive library of over 2 million graphic elements that provide you with the best solutions for your social media posts.
Many social media managers and brands look after Canva to create beautiful images without a professional designer. As I said before, we are so lucky to get all tools for anything and everything.
Package Price: Free, $12.95 onwards per month.
Similar Tool: Crello, Bannersnack
MavSocial is a tool for visual content on social media. On top of common features (schedule, automize, boost, engage, monitor, and report), it has a Digital Library where you can manage and edit your social media posts. It has a search engine, where you can browse millions of photos. Moreover, you can also manage your Facebook ads with Mavsocial.
Package Price: $19, $78, $199, and $499 per month with 14 days FREE trial in every package.
Similar Tool: Tailwind, Later
Social media tools come in sizes, what’s important is how well does it suit your business. This depends on your social media goals and needs. I hope I’ve managed to mention the tools with all different perspectives of managing your Business for your Social Media Platform.
From scheduling- monitoring-engaging- reporting to publishing, trending, creating, designing, and managing social media posts. These lists will only scratch your surface, as there are hundreds of such tools on the internet.
The best option for you is to hire a Digital marketing agency for your social media marketing services and let analyst moderate your social media content.
Please share your reviews in the comment section. If you are using any of them, let me know your favourite social media marketing & management tool.