‘To be a good teacher, you have to be a great student’, these are the words to be pondered upon today; which is celebrated as Teachers’ Day to honour the invaluable contribution made by the Teachers & Trainers to shape the future of millions.
Well, the catchy quote mentioned at the start is aptly written by the person, who has carved a niche in the area of Digital Marketing in Surat, who launched the first of its kind training & consultancy in Digital Marketing in Surat. You wouldn’t find it exaggerating to hear it from his trainees that he doesn’t just train, he empowers because he skilfully finds out the strengths of his trainees and coaches according to needs of every trainee. He has trained over 1000 people so far, which includes the college students, professionals, Businessmen and housewives.
I am talking about none other than Mr. Bhautik Sheth, Founder, iVIPANAN Digital Marketing and Management Services, Digital marketing expert, consultant, trainer, strategist and a thought leader. So, let us get to know the secrets of what makes him one of the most sought after trainers today!
Mira: When did you decide to become a trainer and why?
Bhautik: Frankly speaking, I never decided to become a trainer or teacher. It all happened by chance. My grandfather, Mr. R. D. Sheth was a drawing teacher at Balaji Girls high school in Surat. Unfortunately, I could never meet him because he passed away before my birth. As a school going kid, whenever my mummy used to ask me “What do you want to become as you grow?” My answer always used to be “teacher”! It may be because of the influence of few teachers during my school days; which made me believe that teaching is respectable job and teachers command power too! As there are quite a few doctors in my maternal family, my mother wanted that I also become a doctor. But I knew that you have to be too intelligent student to be a doctor and which I was not during my school days. I was an average student whose father was working in a nationalised bank. So there was no question of my getting into medical stream by paying hefty donations. When I started my career by doing a job, I dreamed of heading an IT company as a global marketing head. But the destiny had other plans for me so it diverted me to academics in 2010. Since then I am enjoying this stupendous journey of imparting knowledge and I absolutely love it.
Mira: What challenges have you faced with respect to teaching Digital marketing in Surat?
Bhautik: Fortunately I’ve not encountered any challenge (related to teaching Digital Marketing in Surat) because when I decided to train people for digital marketing; I knew that it’s altogether a new subject for people and I had to make sure that they understand the terminology first. Knowing the Subject, I believe makes things difficult for one to accept any new additions to that particular subject. But when people do not know much about subject, it becomes easier for you to mould them the way you want. However, lack of knowledge as far as English language fluency is concerned, it gives some challenges while executing the knowledge inculcated. But I think this problem is faced with other subjects & courses as well.
Mira: You believe in the ideologies of our Hon’ble Prime Minister Shri Narendra Modij. During one of his speeches Hon’ble PM said “If a society is to progress, teachers must always be two steps ahead of time. They need to understand changes happening across the world and prepare the new generation accordingly by arousing curiosity in them”. So, how do you keep yourself updated so as to match pace with the rapid changes taking place in the field of Digital Marketing?
Bhautik: Absolutely! I have been following our Hon’ble PM Shri Narendra Modiji since the day I started taking interest in Politics. All I’ve learnt from him is that there is no other way of success but hard work. How inspiring it is that he works for 18 hours a day at this age! Isn’t it unbelievable? He can deliver a speech in English; which he was not used to till 2014. It shows that he always tries to stay two steps ahead of his counterparts and that is what a teacher or trainer also needs to do. The field of Digital Marketing is changing so fast! Different social networking sites and search engines constantly keep on changing their algorithm for better user experience. If you don’t adjust your pace with these changes; you can neither make your students the experts of digital marketing nor can give results to your clients. I have been working for 15-16 hours a day for last 2 years and I feel that my profession demands me to always keep myself updated.
Mira: Being a Trainer of Digital marketing (which is an application based subject), how do you encourage your trainees for diligent application of concepts related to Digital marketing? Do you do anything to keep your trainees updated about the technological changes & advancements?
Bhautik: Firstly to train people of non-marketing or non-technical background, you have to create your own teaching methodology. I strongly believe in analogy method of teaching which makes the subject easy to understand. Besides that you have to practically explore the features to your students to make them feel confident. Digital Marketing is not a subject to teach to the crowd and it can never be taught in two days. You have to give more time to train on all the fronts of digital marketing and practically explain every tool. Knowing the tools and executing the same is bridged by strategy making. I make sure that my students must be competent for strategy formulation. I also consider that it is my responsibility to keep my students updated with the changes and that is the reason I initiated to set up the first digital marketing community of Gujarat- with brand name of SOCONSE. As part of its activities, every month I call all my students (past & current) to upgrade them about the latest changes/advancements in the field of digital marketing and I don’t charge for it. I want them to be experts, so I keep on sharing my knowledge from time to time as I keep on learning.
Mira: Where do you see yourself as a Digital Marketing Trainer ten years down the line?
Bhautik: My only goal as of now is to make Surat the digital marketing hub of India. Bangalore is known for IT and Surat is known for textile and diamond businesses. I want people of this city to empower with the knowledge of digital marketing and they must grow their business globally. If you can make your marketing efficient as well as cost-effective, you can take your business at the next level before your competitors. May be 10 years down the line, I want to see all the businesses of Surat grow with digital marketing and thereby helping the economy to keep rotating. May be after achieving this also, I’ll continue training more and more people!!
Mira: What would be your message for the Trainers as well as trainees on this Teachers’ Day?
Bhautik: To trainers and teachers, I request them not to cheat with your profession and impart whatever knowledge you have to your students. Teaching is a job of passion and without passion for a subject, no body can become teacher of trainer. Don’t just become their teachers; also become their friends and philosophers. Today people do not require teachers, they require mentors. Hold their hands until they reach their goals. Don’t leave them in between after the completion of the duration of your course.
For students and trainees, I would like to say that don’t consider your teachers or trainers as your competitors or enemies. Listen to them and until you have no belief in them, don’t move ahead with them. If you can’t respect them as a person, respect them for their knowledge and position.
While conversing with him, I found that it is the perfect combination of multiple qualities like clear guidance, friendly attitude, firmness for discipline and transparent approach that makes any trainer/teacher unique. And as Mr. Sheth rightly pointed out that mentor-ship has taken a center stage now and is gradually replacing the traditional teaching.
‘An ordinary person becomes ‘GURU’ when he finds extra ordinary ‘Students’– quoted by Mr. Bhautik Sheth on the auspicious occasion of Guru Purnima.
WISH YOU HAPPY TEACHERS’ DAY!