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Over the years, marketing has changed just the way people have changed their perception towards products and brands. When it comes to advertising, most of the marketers focus heavily on content and presentation but hardly you will remember the...
Just before a decade, Gujarati movies were synonym of village and dhotiya-kediya. When you watch the Gujarati movie today, your perceptions must be different. The way this industry has evolved, you can see the essence of urbanization fulfilling the...
Today in an era of E-Commerce taking place at its peak, it has become very essential to remain updated with the ongoing advancement across India precisely. For a retailer/trader to keep himself constantly connected with competitive market changes, needless...
Surat is known as the city of hope and prosperity just after Mumbai. City of diamonds and textile is getting exposure to the upcoming technology as well lately. The global Social Media Day celebration was first celebrated in this...
What is cadaver organ donation? Well, for many it is still an alien word but not for most of the Surtis. Almost a decade ago, an entrepreneur from Surat and an active member of various reputed industry associations operating...
‘To be a good teacher, you have to be a great student’, these are the words to be pondered upon today; which is celebrated as Teachers’ Day to honour the invaluable contribution made by the Teachers & Trainers to...
When Mahesh Kanodiya sung "Jaag re maalan jaag", audience sitting in theater really wanted "maalan" to wake up! Double meaning dialogues of Lt.Ramesh Mehta were super hit among the rural people. But this we are talking about Gujarati film industry of...
Globalization, increased competition, vulnerability of consumers’ likes & dislikes have provided an impetus to the companies to spread an intensive awareness of their brand.  In such market scenario, Advertising agencies can best serve as a problem-solver for the issues...
Every year as many as 5 lakh organ failure patients die due to non-availability of organs in India. Organ donation after brain death can save up to 9 lives. Aren’t these facts enough to motivate one for supporting Organ Donation at various mediums...
As a sincere music lover, you can never forget the era of 90s when Indian pop music was on its peak. The sudden rise in the early 90s and exact fall down of the Indipop was never understood by music freaks....

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