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Globalization, increased competition, vulnerability of consumers’ likes & dislikes have provided an impetus to the companies to spread an intensive awareness of their brand.  In such market scenario, Advertising agencies can best serve as a problem-solver for the issues...
Covid19 pandemic has given the Indian government a new matra - Vocal for Local. I personally loved this mantra and I strongly believe in promoting small-scale local businesses. But the bigger question is unanswered! How local companies...
While we talk about marketing, content is the king in Digital Marketing, likewise a client is the king in business. Maintaining a relationship with your client will require a bit of tact and finesse. It takes 12 positive services to...
Surat is the city known for love for food by Surtis. In last decade, the taste buds of  Surtis has changed and now more multi national food chains are opening their outlets in this city of Gujarat. While Dunkin'...
Over the years, marketing has changed just the way people have changed their perception towards products and brands. When it comes to advertising, most of the marketers focus heavily on content and presentation but hardly you will remember the...
As a sincere music lover, you can never forget the era of 90s when Indian pop music was on its peak. The sudden rise in the early 90s and exact fall down of the Indipop was never understood by music freaks....
Did you ever think that even the emoji available in your mobile phones can become the reason of war between giant companies of the world? Even the companies who were busy in managing their routine branding and operational activities...
‘To be a good teacher, you have to be a great student’, these are the words to be pondered upon today; which is celebrated as Teachers’ Day to honour the invaluable contribution made by the Teachers & Trainers to...
Just before a decade, Gujarati movies were synonym of village and dhotiya-kediya. When you watch the Gujarati movie today, your perceptions must be different. The way this industry has evolved, you can see the essence of urbanization fulfilling the...
And it was a Digital Marketing Extravaganza on 16th December 2018, Sunday at Surat! The first of its kind of event was organized by Digital Marketing pioneer in South Gujarat - iVIPANAN Digital Marketing Services. The event was mentored...

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