HomeSocial MediaReach Out To Your Target Customers With Facebook Messenger Ads

Reach Out To Your Target Customers With Facebook Messenger Ads

The way Facebook messenger has evolved as a primary messenger app for many users globally, it was always on the card that Facebook might come out with ads in messenger app. Making the assumptions correct, today Facebook has announced the ad campaign in Facebook Messenger. While Facebook messenger helps you connecting with your audience to build the business, now you can create a Facebook News Feed ad that opens a Messenger conversation between your business and your prospective customer. Isn’t this sound interesting? (BTW, still many people are using boost post option in facebook ad. You must know the different objective on Facebook which can be used to do ads).

To do ads on Facebook messenger is not so difficult. When a person clicks or taps on your ad in News Feed, a conversation with your business will immediately open in the Messenger app (if the person is on a mobile device) or on the web (if the person is on a desktop computer). People can return to this message conversation at any time on any device with Messenger installed to continue the conversation. It means that even after clicking your ad on Facebook, a person can revisit you virtually on the same platform (messenger) to re-start the communication with you!


1) Discount Offer

Are you looking for some sort of sales promotion activity which is available there at your store or on your website for next few days? Use News Feed ads that open a Messenger conversation as a unique way to provide a coupon code and a personalized experience for your audience. Save time by using saved replies for the common questions you answer such as store hours or location. Saved replies are templates of messages you can create and save and then reuse when responding to your Page’s messages. If you want to know how to create ‘saved replies’, follow the steps below:
  1. Click Messages at the top of your Page.
  2. Click in the bottom right, then click Manage Replies.
  3. Click Create Reply.
  4. Enter the reply title and message. You can also add an image or personalise the reply.
  5. Click Save reply.

2) Promote Your New Offerings

If you are running a seasonal business then use your ad to promote new or seasonal offerings and engage your customers in a personal real-time conversation. Use a greeting message, that people will see when the Messenger conversation opens, to start a conversation with your customers and also let them know when to expect a response from you.

How to create this ad?

  1. Go to ads creation in Ads Manager or Power Editor
  2. Choose the Traffic objective (Note: This may appear as Send people to your website for some advertisers)
  3. Choose your campaign name and click Continue
  4. Choose your audience, budget and placement. (Note: You cannot use Instagram as a placement option when selecting Messenger as a destination)
  5. At the ad level, choose your format. You can choose Carousel, Single Image, Single Video or Slideshow format.
  6. Choose the Page you want to connect
  7. Choose Messenger as your destination
  8. Choose a welcome message. When people click on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message.
  9. After you’ve reviewed your ad, click Place Order

Ok, so one thing you have to keep in mind that your ad to open conversations in Messenger won’t appear to people on mobile who don’t have the Messenger app. Try this ad and compare the result with your any previous campaigns. Discuss the feasibility with your digital marketing agency to move ahead.

Bhautik Sheth
Bhautik Sheth
Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014. He has more than 12 years of experience. He holds MCA, MBA, PGDBM, PGDRM degrees and also recognized by Google Ads certification, Bing Ads Accredited Professional and Hubspot Inbound Certification. He is a visiting faculty at VNSGU and former visiting faculty at Auro University. He offers his services to Uka Tarsadia University. He is a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference. He is a chief organizer of Social Media Day Surat since 2016. He is a former online trainer of Google and Manipal Global Education program. He has been associated as a Trainer with International Organization for Importer and Exporter (IOIE) and Being Exporter in Surat. He has trained more than 50,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national -international conferences out of which many have been chosen as best papers and his 7 research papers on digital marketing have already been published in countrywide and global journals. He has developed academic content using instructional designing for various management subjects for Manipal University’s online portal EduNxt. Blessed with a perfect blend of Management skills and creative thinking ability, Mr. Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Start ups. He has worked with 50+ companies as a consultant. He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.


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