Earlier in the week, the CEO of Facebook- Mark Zuckerberg announced a complete metamorphosis of its brand Facebook to ‘Meta’. It is a strategic change for the company to transform from a social media company to a tech giant.
Meta is introducing a fresh outlook on the Metaverse, that contains all of Facebook’s apps and technologies under one umbrella. It means, all applications such as Facebook, Instagram, Whatsapp & more, can be referred to and aligned as one company as a part of the Metaverse.
The name change to Meta does not change the experiences for the users rather it heralds several changes coming to Facebook in the future. Meta plans to grow and align with the next evolution of social technologies to continue growing the ways and means in which we can connect with people online.
Facebook has often hinted at massive changes in its annual Facebook F8 Developers Conferences. With the coming of Facebook Reality Labs and Meta’s current ownership of Oculus VR technology, there is a tide of change coming to social media as we know it.
Meta for Digital Marketers
The evolution of Meta is still quite new to all of us. It is impossible to predict what new social media technology will be in the hands of the consumers. Whether Facebook will remain as we see it now or something else will completely replace it is still a matter of debate.
Least to say, marketers will surely thrive with this coming-of-age technology. The introduction of Metaverse and new technologies will have a positive effect on digital marketing. The scope of creating a new and exciting platform to reach the target audience can be a thought to ponder upon.
The Metaverse promises to combine virtual and physical reality. This will bring a new viewpoint of the audience’s behavior. With virtual and augmented reality as the strongest tools, marketers will be able to show off the products and the brands in a more personal way. They will be able to pull together reality and the digital means to create an experience that binds people around the globe.
A Change in Facebook Marketing?
In the first quarter of the year, Facebook generated over $26.17 billion in revenues and ads on its social networking sites. It is safe to say that Facebook Advertising is here to stay in the near future. Though the means and tools for Facebook marketing are going to evolve, the platform will remain intact.
As of now, the channel remains viable, but eventually, as Meta’s plans come to fruition, the social media game can change forever. Digital marketing agencies around the globe need to prepare for the tsunami of changes coming to social media platforms in years to come. Whether there is a successful launch of a new platform or the failure of the age-old networking site, whose to say. One thing is for sure, the engrained marketing strategies and campaigns are going to change, and if you are not able to cope you might as well drown in it. The need to learn digital marketing is getting strong as the tech giant takes over.
A Reform for Businesses
Digital marketing is the future. If a business is not on the internet it might as well close shop. The methods and world around us are evolving into a better and a more mature being. Companies lacking strategic marketing tactics will be seriously affected. If not, brands need to now start taking social media for marketing very seriously. In order to curb the competition and get prepared for the future, companies will have to rely on a resourceful digital marketing agency.
Are you ready to embark upon a journey of change and evolution? What are your thoughts about our take on Meta? Share your reviews in the comments below.