Google AdWords Offer Single Campaign For Mobile App Download Ad

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Google AdWords is working hard on its platform from the last couple of years now. While it has already launched the beta version of Google AdWords which has an attractive user interface and better data analytics, it is also making some changes in the process itself. Google AdWords has 6 types of campaigns and the latest addition was ‘Universal App Campaign’. This campaign is used to increase the download of your mobile app on Apple store and Google Play store. Though this was a very specific objective for the advertisers, many advertisers were confused then why the Google AdWords Mobile App Download objective is available in other campaigns like ‘Search Network only’ and ‘Display Network only’? The answer to the query is given now and Google has removed ‘Mobile app installs’ objective from all other campaign types.
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The above image shows that the 6th option in Search Network only campaign – which is ‘Mobile app installs’ is now no more available and that is merged with the “Universal App Campaign”.



Google AdWords Mobile App Download
Similarly, the option is now not available in “Display Network only” campaign type under ‘Marketing objectives’ option. If you are looking to use YouTube videos to promote your mobile app to increase the downloads then you need not choose “Video” campaign as well because this option is now not available there too.
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You have single campaign option if you want to promote your mobile app to increase the app downloads. Universal App campaigns allow you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network.
This move was much needed because many amateur advertisers were getting confused because of same objective available in different campaign types. Google AdWords is one of the most important platforms in Digital Marketing Strategy. If you are not including this platform in your strategy then the chance of missing on reaching many prospective buyers you will miss. You must dedicate heavy budget to Social Media Marketing but you can not ignore Google AdWords which has great potential to increase the sales.
Start considering Google AdWords in your marketing strategy. The new beta version provides great data insights and once it will come out in the final version, the advantage of using AdWords will be immense!

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Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014. He has more than 12 years of experience. He holds MCA, MBA, PGDBM, PGDRM degrees and also recognized by Google Ads certification, Bing Ads Accredited Professional and Hubspot Inbound Certification. He is a visiting faculty at VNSGU and former visiting faculty at Auro University. He offers his services to Uka Tarsadia University. He is a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference. He is a chief organizer of Social Media Day Surat since 2016. He is a former online trainer of Google and Manipal Global Education program. He has been associated as a Trainer with International Organization for Importer and Exporter (IOIE) and Being Exporter in Surat. He has trained more than 50,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national -international conferences out of which many have been chosen as best papers and his 7 research papers on digital marketing have already been published in countrywide and global journals. He has developed academic content using instructional designing for various management subjects for Manipal University’s online portal EduNxt. Blessed with a perfect blend of Management skills and creative thinking ability, Mr. Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Start ups. He has worked with 50+ companies as a consultant. He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.

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