Google Introduces Green Colour "Ad" Label Globally Including India

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In April 2015 Google rolled out green colour “Ad” label in some of the countries next to the ad result link. Now in June 2016, Google has rolled out the same green colour “Ad” label globally, including India.
According to the Google spokesperson, they keep experimenting with the green colour ad label from last few months and they wanted to make their result page easy to use. On the basis of positive response from the users, they decided to go with it finally.


Desktop search result of Google Ad

While the display URL comes in the green colour too, one can easily differentiate paid search result from the organic search result. It is also expected that users may ignore green Ad label while they look for the result and may click on the paid search result assuming it as an organic result only. There may be the chance that user consider the green Ad label the part of the URL only.
Google is keeping the demarcation of paid advertisement very clear compare to its counterpart Bing and Yahoo’s “Sponsored” label . While it is not so clearly demarcated in Bing, Yahoo or in that case Facebook ads and Twitter ads, the green Ad label colour still looks catchy and easy to identify the paid search result.

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Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014. He has more than 12 years of experience. He holds MCA, MBA, PGDBM, PGDRM degrees and also recognized by Google Ads certification, Bing Ads Accredited Professional and Hubspot Inbound Certification. He is a visiting faculty at VNSGU and former visiting faculty at Auro University. He offers his services to Uka Tarsadia University. He is a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference. He is a chief organizer of Social Media Day Surat since 2016. He is a former online trainer of Google and Manipal Global Education program. He has been associated as a Trainer with International Organization for Importer and Exporter (IOIE) and Being Exporter in Surat. He has trained more than 50,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national -international conferences out of which many have been chosen as best papers and his 7 research papers on digital marketing have already been published in countrywide and global journals. He has developed academic content using instructional designing for various management subjects for Manipal University’s online portal EduNxt. Blessed with a perfect blend of Management skills and creative thinking ability, Mr. Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Start ups. He has worked with 50+ companies as a consultant. He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.

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