How to grow business digitally, has always been a curious question for everyone. Digital Marketing is one of the most effective ways to reach an online audience and followers. Since 10 years, Digital Marketing is exponentially growing business of all size from the bottom line.

The local business focuses on how to get a customer-first instead of focusing on how to reach them. For this, they rely on traditional forms of marketing and neglect the power of digital marketing. 

Many business owners forget that the group of potential customer that is found online has a much larger group of people than you are likely to attract locally. It has set a benchmark in giving potential rise to a business. Through digital marketing, you can reach an enormous customer base of your business. This is the most cost-effective and measurable for local business owners.


A thoughtful digital marketing strategy helps to cultivate a digital presence to engage with today’s consumers. But what if local businesses, cannot afford the package of digital marketing. Did we think of them? How could we help those businesses? 

You can always opt for Online Publishing your business. This will fulfil the need for your online presence as well as your mark presence on various platform.

A Digital Marketing Agency, iVIPANAN, from Surat Gujarat, has taken an initiative to help those micro and small business of the city by giving a digital platform.

She The Power is a community for the female, by the female and of the female. It was established in 2016 by iVPANAN Digital Marketing Services. This community aims to empower every female of society who is desperately looking for a platform to showcase her skill, talent and knowledge in every possible manner.

She The Power’s has an Online Content Publishing Model for micro, small or medium scale business whose target audience is female only. This model is a well planned digital attack on the business’s target audience through blogs, micro-videos and social media. 

Micro and small businesses can take advantage of this online publishing model and get an opportunity to reach millennials in minimum budget. 

The idea of Online Content Publishing by STP was so minimal and discovering of basic need & requirement for local business. iVIPANAN identified the need for marketing for local business and introduced She The Power.

Hence Online Publishing is the best option when you cannot afford Digital Marketing. But Online Publishing cannot replace digital marketing. Online Publishing benefits you with Blog posting and social media ads & posts, whereas Digital Marketing includes SEO, SEM, SMM, Content Marketing, Email Marketing etc.


Few of the local businesses believe that they don’t have the time or the money or require to be competitive online. They think they can face challenges only once. Many of them stick with one or two basic forms of traditional marketing, assuming that their business will evolve in near future at some point.

Since they are a local business, they may think they only need a small number of customers base and do not require to expand much. Most of them are satisfied with having a specific or fixed group of audience.

This is not an effective approach to business. Nobody guarantees, that your business will attract customers just by existing. Even if you get a handful of customer base, you may not be able to attract as many customers to make your business profitable. 

It is very difficult to continue business in an era where technology is the future. And to be in the eyes of the customer, you require digital presence. 

The average consumer looks for product/service online. They will most likely start their search with Google. If you have no online presence, where digital marketing rules the world, you won’t be found, and you can’t compete. 

If you have an online presence but your competitors are found first, you still might not be found at all. Besides creating a website, optimizing your website is also very important. It helps you move ahead than your competitor. Therefore, the website is the most basic requirement, and SEO the key to reach searcher’s query to your website.

Compared to traditional advertising on broadcast (Tv, radio), print ad, or through direct mail, digital marketing costs considerably less and reaches a wider audience. Getting your digital marketing service done by an expert or professional is crucial. You cannot afford to do it by yourself or freelance a fresher. Look after the most experienced expert in the field of Digital Marketing.

Digital marketing will help you to have a much better potential for business growth and success.

Bhautik Sheth
Bhautik Shethhttps://www.ivipanan.co.in
Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014. He has more than 12 years of experience. He holds MCA, MBA, PGDBM, PGDRM degrees and also recognized by Google Ads certification, Bing Ads Accredited Professional and Hubspot Inbound Certification. He is a visiting faculty at VNSGU and former visiting faculty at Auro University. He offers his services to Uka Tarsadia University. He is a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference. He is a chief organizer of Social Media Day Surat since 2016. He is a former online trainer of Google and Manipal Global Education program. He has been associated as a Trainer with International Organization for Importer and Exporter (IOIE) and Being Exporter in Surat. He has trained more than 50,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national -international conferences out of which many have been chosen as best papers and his 7 research papers on digital marketing have already been published in countrywide and global journals. He has developed academic content using instructional designing for various management subjects for Manipal University’s online portal EduNxt. Blessed with a perfect blend of Management skills and creative thinking ability, Mr. Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Start ups. He has worked with 50+ companies as a consultant. He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.


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