New Facebook Ad Rule Changes You Must Know Before Spending Money

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What is 20% rule in Facebook Ad? Why my post is not able to boost? Well, there are few such questions which came across me few months back when many people who used to spend money in Facebook ads did not know exactly how it works? There are may things one must know before spending money in ads on Facebook. In recent time, Facebook has made some important changes which a marketer must know before spending money on ads.



Here are some important Facebook Ad changes:

1. No more 20% text rule!: It was annoying for advertisers to maintain the 20% text on any image, whether to boost the post or to create a fresh image for page promotion. If there was more than 20% text on image,  it wouldn’t be approved to run on Facebook, Instagram or the Audience Network. As per current changes,  ads with higher amounts of text will receive less or no delivery at all (and there is an exception!! Sometimes, you’ll need to use an image of a text-based product for your ad like calligraphy, infographics, movie posters, etc. In such cases, your image may automatically qualify for an exception.). Still, following ‘things’ are considered as text:

  • Logos: Any text based logo is counted as text regardless of its size or alignment
  • Watermark: Watermarks are considered as text, even if they are mandatory
  • Numbers: All numbers are considered as text

It is advisable to check if  your ad’s reach may be reduced by too much text on the ad image before you run your ad. You can use the Text overlay tool to check this. You can follow the below tips for still the best result:

  • If you need to include text in your image, try reducing the font size of your text.
  • Make sure most of the text you use is in the text box (in the normal text area of the post) instead of directly on the ad’s image.
  • Avoid spreading text all over the image. Don’t fill the image with text.

2. Take a control over which ads you want to see: Facebook has officially announced improved controls over the ads you see. You can now view what advertisers can target you on the basis of your interest. If you feel many of your interests are actually not your interests but ‘just like that’ you engaged your self with the topic, now you can remove that from your interest. To do this you have to use Ad preference tool
You will see the people you have followed or their page you have liked or may be anyway you have engaged with them some or other way.

You will see those people to whom you are following or somewhere you have shown your interest in them
You will see those people to whom you are following or somewhere you have shown your interest in them

On the basis of the kind of people you are following, you are eligible to see different ads which advertisers are targeting, based on interest.

Example of types of ad you will see if you have interest in Amitabh Bachhan
Example of types of ad you will see if you have interest in Amitabh Bachhan

If you have liked any page which is connected with any particular country, you will see the ads related to that country as well; just because advertiser is targeting ‘people who have interest in country’.

Based on any page you have liked which belong to particular country, you will see its ad
Based on any page you have liked which belong to particular country, you will see its ad

You will be surprised to see so many ads which you have never thought you might be targeted for! But this is because of the reason that Facebook thinks it might be relevant to you based on what you do on Facebook like pages you have liked or ads you have clicked.

Facebook shows you ad because they think it may be relevant to you
Facebook shows you ad because they think it may be relevant to you

3. WhatsApp shares information to Facebook for better Ad experience: WhatsApp has shocked everyone by announcing that it is to start sharing its user data with parent company Facebook.
If you’ve already accepted those new terms (unknowingly or if by default it was accepted), you can still opt out – as long as it’s within 30 days. If you are not going to opt out, your ‘behavior’ on WhatsApp will be reached to Facebook which further change the way ads are served to you. It is clear that not all the time on your WhatsApp you will show your ‘actual’ interest so I am skeptical about this move by Facebook. But still if you do not wish to share your activity or behavior on WhatsApp to Facebook, you can do opt out by clicking the settings menu in the app, and pressing on the account tab. There you’ll find a “share my account info” button that you can undress and revoke your permission. See below pictures for getting out of this security issue.

Click on the Settings in your WhatsApp profile
Click on the Settings in your WhatsApp profile
Click on Account in Settings
Click on Account in Settings
Un mark the check box for Share my account info
Un mark the check box for Share my account info
Click on Don't Share to opt out
Click on Don’t Share to opt out

So if you are a marketer of just a user of Facebook, understand these changes to get better Facebook Ads experience. If you are a marketer, you need to know more about such things on Social Media. We are launching our next batch for Certificate in Digital Marketing from 19th September in Surat. Join the course to become the Digital Marketing Expert. You can read my profile to know more about me. The certificate course is run by parent company iVIPANAN Digital Marketing Services. Call us to get more details about the course: 98256 56211, 99094 36643.

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Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014. He has more than 12 years of experience. He holds MCA, MBA, PGDBM, PGDRM degrees and also recognized by Google Ads certification, Bing Ads Accredited Professional and Hubspot Inbound Certification. He is a visiting faculty at VNSGU and former visiting faculty at Auro University. He offers his services to Uka Tarsadia University. He is a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference. He is a chief organizer of Social Media Day Surat since 2016. He is a former online trainer of Google and Manipal Global Education program. He has been associated as a Trainer with International Organization for Importer and Exporter (IOIE) and Being Exporter in Surat. He has trained more than 50,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national -international conferences out of which many have been chosen as best papers and his 7 research papers on digital marketing have already been published in countrywide and global journals. He has developed academic content using instructional designing for various management subjects for Manipal University’s online portal EduNxt. Blessed with a perfect blend of Management skills and creative thinking ability, Mr. Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Start ups. He has worked with 50+ companies as a consultant. He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.

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