What is 20% rule in Facebook Ad? Why my post is not able to boost? Well, there are few such questions which came across me few months back when many people who used to spend money in Facebook ads did not know exactly how it works? There are may things one must know before spending money in ads on Facebook. In recent time, Facebook has made some important changes which a marketer must know before spending money on ads.
Here are some important Facebook Ad changes:
1. No more 20% text rule!: It was annoying for advertisers to maintain the 20% text on any image, whether to boost the post or to create a fresh image for page promotion. If there was more than 20% text on image, it wouldn’t be approved to run on Facebook, Instagram or the Audience Network. As per current changes, ads with higher amounts of text will receive less or no delivery at all (and there is an exception!! Sometimes, you’ll need to use an image of a text-based product for your ad like calligraphy, infographics, movie posters, etc. In such cases, your image may automatically qualify for an exception.). Still, following ‘things’ are considered as text:
- Logos: Any text based logo is counted as text regardless of its size or alignment
- Watermark: Watermarks are considered as text, even if they are mandatory
- Numbers: All numbers are considered as text
It is advisable to check if your ad’s reach may be reduced by too much text on the ad image before you run your ad. You can use the Text overlay tool to check this. You can follow the below tips for still the best result:
If you need to include text in your image, try reducing the font size of your text.
Make sure most of the text you use is in the text box (in the normal text area of the post) instead of directly on the ad’s image.
Avoid spreading text all over the image. Don’t fill the image with text.
2. Take a control over which ads you want to see: Facebook has officially announced improved controls over the ads you see. You can now view what advertisers can target you on the basis of your interest. If you feel many of your interests are actually not your interests but ‘just like that’ you engaged your self with the topic, now you can remove that from your interest. To do this you have to use Ad preference tool.
You will see the people you have followed or their page you have liked or may be anyway you have engaged with them some or other way.
On the basis of the kind of people you are following, you are eligible to see different ads which advertisers are targeting, based on interest.
If you have liked any page which is connected with any particular country, you will see the ads related to that country as well; just because advertiser is targeting ‘people who have interest in country’.
You will be surprised to see so many ads which you have never thought you might be targeted for! But this is because of the reason that Facebook thinks it might be relevant to you based on what you do on Facebook like pages you have liked or ads you have clicked.
3. WhatsApp shares information to Facebook for better Ad experience: WhatsApp has shocked everyone by announcing that it is to start sharing its user data with parent company Facebook.
If you’ve already accepted those new terms (unknowingly or if by default it was accepted), you can still opt out – as long as it’s within 30 days. If you are not going to opt out, your ‘behavior’ on WhatsApp will be reached to Facebook which further change the way ads are served to you. It is clear that not all the time on your WhatsApp you will show your ‘actual’ interest so I am skeptical about this move by Facebook. But still if you do not wish to share your activity or behavior on WhatsApp to Facebook, you can do opt out by clicking the settings menu in the app, and pressing on the account tab. There you’ll find a “share my account info” button that you can undress and revoke your permission. See below pictures for getting out of this security issue.