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No More Flash Ads Allowed In Google AdWords

Flash ad was one of the most use ad format in Google Adwords. But now you can no more use flash file in ads. “From June 30, 2016, you’ll no longer be able to upload display ads built in Flash. And, starting in January 2017, AdWords will stop running display ads in the Flash format.” said in the Google Adwords update. Those who are already running the flash ads in their ongoing adwords campaign, they can switch to HTML5 ads in 2 ways:

If you have already flash ads uploaded on adwords, you have to now upload new ads created with HTML5. Before creating and uploading the ad, you can check the requirements here.

After creating the ad and before uploading it, we recommend you to validate your ad to match the Google’s policy. Validate your HTML5 ads here.
It’s always a challenge to create the compelling ads for adwords and now as SWF format is no more used, it becomes more challenging to create the compelling which can drive the traffic on your landing page. You can follow the best practices here to create the best ads for your campaigns.
If you created Flash ads in the AdWords Ad gallery using any  “General purpose” templates (except the “Automatic layout – classic design” template), it is recommended to create new image ads by using one of these methods:

  • Uploading a new image ad or an HTML5 ad
  • Creating a new template ad with AdWords “ad ideas.”
Bhautik Sheth
Bhautik Sheth
Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014. He has more than 12 years of experience. He holds MCA, MBA, PGDBM, PGDRM degrees and also recognized by Google Ads certification, Bing Ads Accredited Professional and Hubspot Inbound Certification. He is a visiting faculty at VNSGU and former visiting faculty at Auro University. He offers his services to Uka Tarsadia University. He is a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference. He is a chief organizer of Social Media Day Surat since 2016. He is a former online trainer of Google and Manipal Global Education program. He has been associated as a Trainer with International Organization for Importer and Exporter (IOIE) and Being Exporter in Surat. He has trained more than 50,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national -international conferences out of which many have been chosen as best papers and his 7 research papers on digital marketing have already been published in countrywide and global journals. He has developed academic content using instructional designing for various management subjects for Manipal University’s online portal EduNxt. Blessed with a perfect blend of Management skills and creative thinking ability, Mr. Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Start ups. He has worked with 50+ companies as a consultant. He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.


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