Real Time Marketing is Ruling The Advertisement Industry

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Over the years, marketing has changed just the way people have changed their perception towards products and brands. When it comes to advertising, most of the marketers focus heavily on content and presentation but hardly you will remember the ‘timing of the advertisement’. There are few instances where marketers have utilized the opportunity with the great timely-content. Let’s see some of those ‘perfect timing’ real time marketing in the recent times.

1. Oreo, Tide and Calvin Klein: In 2013 during the Super Bowl black out, when it was power failure in the stadium and millions of television viewers were waiting for game to start again, Oreo came out with the real time marketing content on Twitter.



Oreo Super Bowl Real Time Marketing

While Oreo focused on the creative art work focusing its product, Calvin Klein focused on sex appeal by posting a video on its Vine account of a Grecian-sculpted model working out.

Calvin Klein in super bowl ad

Taking all the advantage like Oreo, Tide tweeted with clumsily worded ad on Twitter comparing black out with stain on the clothes.

tide super bowl marketing

2) All our fight against Dengue for Payal: In 2013 there were many rising numbers of Dengue cases during and after monsoon and it has led to a number of awareness drives on the dreaded disease. One such awareness drive has been started by All Out –‘Fight Dengue For Payal’, in a joint initiative by the pest control brand and Voluntary Health Association of India (VHAI). Though Payal was an imaginary character, All our mainly focused on an opportunity and the whole campaign was themed on ‘Fight Dengue For Your Family’.

All out dengue campaign

3) Paytm and Freecharge danced on demonetization: The early tweet came from Paytm just after PM Narendra Modi announced the ban on 500 and 1000 Rs. notes at the late evening of 8th November 2016.

paytm

The next morning newspaper front page was also booked by Paytm!

Paytm times of india ad

Freecharge was also quick in taking an advantage of the situation and they tweeted early too.

freecharge demonetization tweet

4) 303 Capsule: On 19th December 2016, Karun Nair created the history by scoring 303* against England at Chennai. The very next day 303 Capsule brand used the exact number of runs as their brand name in all the newspapers. They welcomed Karun Nair in their club of number!

Karun Nair 303 Advertise

5) Prega News by Mankind: While whole India and Pakistan were discussing name of Saif and Kareena’s newly born son on 21 December 2016, Mankind took the step further and gave a full page ad in newspaper the very next day congratulating Kareena for becoming mother. They indicated their product Prega News as a messenger of “good news”! Mankind signed Kareena in September 2016 as their brand ambassador expecting the delivery of her child in December. It was a well thought step!

Kareena Taimur Praga News Marketing

Earlier, Prega News missed the real chance while Shilpa Shetty was pregnant. The company hired her just after her delivery which was still not so effective step. This time the company hits the bulls eye and signed the most demanded heroine of bollywood well before her delivery.

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6) Noble Public School’s a tribute to Jayalalitha: It was a shocking news for India on 5th December 2016 at around 11.30 in night when Tamilnadu CM Jaylalitha was passed away in Chennai. It was a local school in Surat, Gujarat which immediately gave a tribute to the lady within an hour of the news on social networking site Facebook. Noble Public School was concerned with the loss and they did not wait to share. It is remarkable to see even a local school is using time perfectly to engage their users on social media.

a tribute to jaylalitha by surat

You need some great ideas and time management to hit the right hammer at the right place. These few examples in traditional and digital marketing clears the importance of real time marketing. Though a good digital marketing agency helps you get this kind of great content.

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Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014. He has more than 12 years of experience. He holds MCA, MBA, PGDBM, PGDRM degrees and also recognized by Google Ads certification, Bing Ads Accredited Professional and Hubspot Inbound Certification. He is a visiting faculty at VNSGU and former visiting faculty at Auro University. He offers his services to Uka Tarsadia University. He is a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference. He is a chief organizer of Social Media Day Surat since 2016. He is a former online trainer of Google and Manipal Global Education program. He has been associated as a Trainer with International Organization for Importer and Exporter (IOIE) and Being Exporter in Surat. He has trained more than 50,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national -international conferences out of which many have been chosen as best papers and his 7 research papers on digital marketing have already been published in countrywide and global journals. He has developed academic content using instructional designing for various management subjects for Manipal University’s online portal EduNxt. Blessed with a perfect blend of Management skills and creative thinking ability, Mr. Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Start ups. He has worked with 50+ companies as a consultant. He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.

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