No Partner Categories Targeting for Facebook Ad Post Cambridge Analytica Incident

No Partner Categories Targeting for Facebook Ad Post Cambridge Analytica Incident

So something was about to come and it came so early from Facebook! The recent announcement came from Facebook that they are now shutting down the ‘Partner Categories’ to target the ads. It means the advertisers can now not use Partner Categories Targeting in coming next 6 months time period. The feature of targeting audience through partner categories was launched in 2013 when Facebook partnered some major data brokers. Facebook News report said: “Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook…

Reach Out To Your Target Customers With Facebook Messenger Ads

Reach Out To Your Target Customers With Facebook Messenger Ads

The way Facebook messenger has evolved as a primary messenger app for many users globally, it was always on the card that Facebook might come out with ads in messenger app. Making the assumptions correct, today Facebook has announced the ad campaign in Facebook Messenger. While Facebook messenger helps you connecting with your audience to build the business, now you can create a Facebook News Feed ad that opens a Messenger conversation between your business and your prospective customer. Isn’t this sound interesting? (BTW, still many people are using boost post…