New Facebook Ad Rule Changes You Must Know Before Spending Money

New Facebook Ad Rule Changes You Must Know Before Spending Money

What is 20% rule in Facebook Ad? Why my post is not able to boost? Well, there are few such questions which came across me few months back when many people who used to spend money in Facebook ads did not know exactly how it works? There are may things one must know before spending money in ads on Facebook. In recent time, Facebook has made some important changes which a marketer must know before spending money on ads. Here are some important Facebook Ad changes: 1. No more 20%…

4 Management Lessons Every Professional Must Learn From Lord Krishna

4 Management Lessons Every Professional Must Learn From Lord Krishna

What is management? Well, the question has been answered hundreds and thousands of time by many ‘management gurus’ all over the world but still the businesses are struggling to put this word in the right context. When we are still struggling to understand the meaning of this word, we can learn the real management from the one who has created the entire human race, this universe – Shree Kirshna! Let me make it simple. Try to visualize Lord Krishna as an ideal manager and the first imagination that comes to…

The Difference Between Sales Promotion And Advertising Every Business Should Know

The Difference Between Sales Promotion And Advertising Every Business Should Know

Are you a coffee lover? You must be wondering how this article is related to a coffee?  Well. this article does have an aromatic coffee connection!(I am a coffee lover…And I hope you are too!) If you are a coffee lover then there must be a coffee brand you buy every time you go in a store. What if you see a new brand of coffee in the market? Will you buy it? Like others. you may or may not buy. Let’s check some scenes. Scene 1– If you have seen a brand…

Maharukh Chichgar – A Parsi Woman Taking On The World

Maharukh Chichgar – A Parsi Woman Taking On The World

During 8th to 10th century, when Parsi community migrated from Greater Iran to Gujarat, nobody imagined how beautifully this community will adopt the land of India and the people of this region. Today, on the occasion of Parsi New Year, Pateti, we tried to know what Parsi youth is thinking and how are they looking forward for their career. We ask the renown Parsi personality of Surat who is a leading theater artist as well as educationist – Maharukh Chichgar. Here is a brief tête-à-tête of Maharukh with Isha Raval. Soconse:…

How To Use Instagram Stories For Sales Conversions

How To Use Instagram Stories For Sales Conversions

Insragram or Snapchat? Is Snapchat dead? When Instagram introduced Instagram stories recently, everybody was worried for Snapchat and even started comparing with it but the best thing about Instagram is its huge user base. Almost 3 Billion people are using Instagram worldwide which creates a big market place for marketers. How to use Instagram for Marketing? Before I start talking about how to use Instagram stories to increase the conversion rate, one thing marketers need to realize that the same feature may reduce the number of people going through the…

A Man Who Is On A Mission To Save Lives By Cadaver Organ Donation

A Man Who Is On A Mission To Save Lives By Cadaver Organ Donation

What is cadaver organ donation? Well, for many it is still an alien word but not for most of the Surtis. Almost a decade ago, an entrepreneur from Surat and an active member of various reputed industry associations operating in South Gujarat, envisioned to carry out noticeable work in the field of organ donation. Though it looked impossible at first instance, he brought it into reality by his leadership, conviction and perseverance. Nilesh Mandlewala, renowned social worker and recipient of several awards for his noteworthy contribution in various social services…

Nirav Mandlewala Is Redefining The Meaning Of Indian Youth

Nirav Mandlewala Is Redefining The Meaning Of Indian Youth

As a teenager, he was first introduced to the public life by his well wishers. Since than, he has never stopped. At the age of 25, a youngster from Surat is not like any other next door young man. Nirav Mandlewala is very clear for his goals and he knows how to achieve his goals. He is  a Social Entrepreneur with vision of making change in the society with unique idea and creating thinking. On the occasion of International Youth Day, we found a reason to ask about his vision, his goals and…

6 Things Every Business Professional Must Learn From Mari Smith

6 Things Every Business Professional Must Learn From Mari Smith

Who is Mari Smith? This must be the most stupid question if your are going to ask any social media marketing enthusiast in the world and I am one of them! Popular as a ‘Facebook Queen‘, she is a renowned social media thought leader and argumentally, world’s best Facebook expert! For 4 successive years, Mari was named one of the top ten social media power influencers. She is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.  Though there is no end of her introduction,…

You Must Know These 5 Ways To Optimize New Facebook Page Layout

You Must Know These 5 Ways To Optimize New Facebook Page Layout

Few months ago, Facebook announced altogether a new layout for business pages which now has been rolled out globally. India started getting this update from last couple of weeks and it seems that almost all the Facebook pages has the new crisp and user friendly layout. It gives credit to the page owner and it looks clutter-free as well. If you are the admin of any such Facebook page, here are 5 ways you can optimize your Facebook page layout: 1. Checkout Call-To-Action Button: Although you must be using the…

Gujarat CM Visiting Surat To Encourage People For Cadaver Organ Donation

Gujarat CM Visiting Surat To Encourage People For Cadaver Organ Donation

What is the importance of organ donation? Well, in India, about 1 in 10 people suffer from kidney failure and every year millions die prematurely of complications related to kidney disease. A person can lose up to 90% of their kidney function before experiencing any symptoms. Only about 4000 Kidney transplants take place per year. Out of that, only 1% are cadaveric kidney transplant. The need of the time is to increase the awareness for cadaver organ donation. Earlier in June 2016, Gujarat government announced the support for organ donation…