Updates Every Marketer Wants to Know About Facebook F8 2018

Updates Every Marketer Wants to Know About Facebook F8 2018

Facebook F8 2018 was eagerly waited all over the world after data breaching event by Cambridge Analytica and later Marc Zuckerberg’s face-to-face with US Senate members. Not surprisingly, the Keynote speech of Marc Zuckerberg was more focused on safety and security of the users’ data and later, every speaker mainly emphasized on the data security as well. The first day of the F8 Facebook Developer Conference at San Jose, CA witnessed many announcements and new features are rolling out soon on Facebook, Instagram, WhatsApp, and Messenger. Few good features are…

First Facebook Live Talk Show of India on Digital Marketing Was Pathbreaking in Industry

First Facebook Live Talk Show of India on Digital Marketing Was Pathbreaking in Industry

In last 1-2 years, India has gone crazy for social media and the use of social media has increased at the rocket speed. Not only limited to the normal user of social media but many businesses have learnt the importance of it and they have started using the social media for marketing. The era of Digital Marketing in India begun in the late 90s and early 2000 only when Search Engine Optimization was the only way people were increasing the traffic on the website. Lately, the use of Emails and blog…

Shocking Facebook News Feed Update Every Marketer Must Know

Shocking Facebook News Feed Update Every Marketer Must Know

2018 was brought more expectation from Social Media marketing among the pro and amateur marketers. The highs of organic and paid activities on Facebook achieved its climax when on 11 January 2018 Facebook announced a shocking Facebook news feed update. The algorithm of Facebook is changing very frequently in the last couple of years but 2017 was the year when marketers felt difficult to reach organically with their content. And now 2018 is looking more difficult to get the organic results with this new algorithm change. To summarize the update:…

Facebook F8 Brings Camera Effects and Virtual Spaces | SOCONSE

Facebook F8 Brings Camera Effects and Virtual Spaces | SOCONSE

In 2014, when Mark Zuckerberg bought virtual reality company Oculus in whopping 2 billion dollars, everybody was thinking what the hell Facebook will do with the virtual reality company? In last year’s Facebook F8 meet, Facebook has shown the path for next 10 years and virtual reality was one of the major points they highlighted. This year on 18-19 April 2017, Facebook has announced the launch of Facebook Spaces. This is one of the most significant integrations of social virtual reality into its core product. Social VR is going to…

Facebook Ads Objective Changes Made Targeting Easy For Marketers

Facebook Ads Objective Changes Made Targeting Easy For Marketers

What are the Facebook Ad objective changes? If you were always confused choosing the right objective for your Facebook ads out of available 15 objectives, don’t worry because you were not alone who was confused! There were many advertisers who were not so sure how to choose the right objective. Most of the marketers in India were happy going with ‘boost page’ and ‘page likes’ objective as it was the easiest to focus upon. But Facebook has changed the way you will now see the objectives and they have reduced…

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

4 Improvements to Facebook Ads Reporting Every Marketer Must Know

The recent news about errors in Facebook metrics stirred quite a buzz all around the world among the markters. It was surprising news for most of them as marketers depend heavily on the metrics shown by the Facebook instead of depending on any third party tool. Facebook has made improvements to increase the clarity of Facebook ads reporting metrics. Some of the important changes are: 1. New metric tooltips with clarified descriptions: Metric tooltip was not so detailed and was not giving a clear indication of what metric is all about….

New Facebook Ad Rule Changes You Must Know Before Spending Money

New Facebook Ad Rule Changes You Must Know Before Spending Money

What is 20% rule in Facebook Ad? Why my post is not able to boost? Well, there are few such questions which came across me few months back when many people who used to spend money in Facebook ads did not know exactly how it works? There are may things one must know before spending money in ads on Facebook. In recent time, Facebook has made some important changes which a marketer must know before spending money on ads. Here are some important Facebook Ad changes: 1. No more 20%…

6 Things Every Business Professional Must Learn From Mari Smith

6 Things Every Business Professional Must Learn From Mari Smith

Who is Mari Smith? This must be the most stupid question if your are going to ask any social media marketing enthusiast in the world and I am one of them! Popular as a ‘Facebook Queen‘, she is a renowned social media thought leader and argumentally, world’s best Facebook expert! For 4 successive years, Mari was named one of the top ten social media power influencers. She is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.  Though there is no end of her introduction,…

Facebook Messenger Introduced End-to-End Encryption For Safe Conversation

Facebook Messenger Introduced End-to-End Encryption For Safe Conversation

Ever since WhatsApp introduced message encryption option for the chat messages, Facebook messenger’s encryption for the message was always on the cards. Today, Facebook has introduced end-to-end  message encryption feature for limited test group. The primary reason to do so is to make the chatting more trustworthy and hence Facebook is aiming to become primary messenger among the users worldwide. Facebook app is currently used by approx. 900 million people worldwide and number of users are increasing. Competing with another in-house messenger app, WhatsApp, Facebook Messenger is looking forward to change…

Facebook News Feed Will Now Focus More On Posts By Friends And Family

Facebook News Feed Will Now Focus More On Posts By Friends And Family

Since 2006 when Facebook launched News Feed, the great idea behind it was to connect people more with their friends and family members. Though frequent changes in the Facebook algorithm has make it difficult for people and businesses both to understand how exactly new feed helps them to fulfill the objective, the recent news suggests that now, after the current update, you are going to see more of your friends and family members’ updates in top of the news feed. WILL THIS IMPACT YOUR FACEBOOK PAGE? According to Facebook “Overall, we…